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Social Media Trends That Will Impact Digital Advertising

Advertising, Digital
Social media has become a critical ingredient to every advertiser’s marketing mix. Gone are the days in which social media was simply used for product discovery and awareness. Today, social media marketing plays an increasingly important role in driving intent and conversion within the consumer journey. But the world of ...

The Role of Creative Team in Advertising Industry

Advertising
Creativity is the soul of advertising and branding. It is what gives life to messages about products and services that may otherwise be boring or insignificant in the hearts and minds of target customers. Advertisers often turn to advertising agencies for the design and development of campaigns and ads, which ...

The Importance of Creativity in Advertising Industry

Advertising
Creativity, according to Torrance (1988), is the process of sensing and observing problems, making guesses about the deficiencies (problems), evaluating and testing these guesses or hypotheses, then revising and retesting them, and finally communicating the results. This theory is very well suited to the creative process of ad writing. One ...

The Advantages of Hiring a Digital Marketing Agency

Advertising, Digital
It is getting harder to get consumers now than it used to be. Why? Because today people no longer look for information only from newspapers or friends, but also from online media. Therefore, one of the platforms that business must have is online media. You must provide the media with the ...

The Advantages of Having Engaging Ads

Advertising
Advertisements are everywhere, but not all ads are successful ones. Each advertising method has its own advantages. All advertisers certainly strive to achieve positive results. In addition to the apparent advantages such as the increased sales and revenue, successful advertisements or advertising campaigns generate other significant things to keep your ...

Supporting Online Business through Offline Advertising

Advertising
Improve Traffic. Generate sales. Raise profit. For businesses that are using websites, the above phrases serve as encouragement. However, some business people failed to make them happen. This is because there is some kind of unwritten code of the web advertisement. You will only succeed on the internet if you use online ...

Reasons We Should Hire A Digital Agency

Digital
For many people, the digital agency concept could be a new thing. This is an internet company that is helpful for businesses that need help while they are putting their business online. Here are some of the reasons why businesses should get the services of a digital agency instead of ...

Internet Banner Advertising: Captivate Your Visitors

Advertising
Advertising on computer keyboard background Most people consider banner ads on the internet as a kind of advertising that is stagnant and easily forgotten. Inadequate and inefficient banner ads will surely be closed and lose competitiveness with more developed banner ads filled with activities and animation. Although banner ads are not ...

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Driving Brand Value Using Integrated Marketing Communications

Blog, Marketing
Integrated Marketing Communications or IMC is a recent theory and concept that was first introduced in Don Schultz's book in the 1980s. IMC is a strategic business process used to manage relationships with customers that is essentially meant to drive the brand value. The promotional elements used comprise soft sell ...

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Steps for Creating New and Fresh Ideas in the Creative Industry

Advertising
Have you ever experienced this; you were writing an article, but suddenly you got stuck because you had no idea what to write next? Having such experience is like having a stable company but then the public turned away all of a sudden and you are still stuck with all ...
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