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Creating Ad Elements That Appeal to Consumer

Great ad can definitely make people pause and stare at it. You must have lived in an isolated area if you have never seen any good ad. Why? Because ads are all around us. We see them when watching television, driving on the highway, reading a magazine, or listening to ...

The Role of Social Media in Business Marketing Strategies

Social brand recognition, public engagement, social advertising, and ROI are a few of the components that a brand needs to consider or when entering into the social media realm. Social networking, where clients or consumers interact, becomes a tool for a brand to reach its audience. Utilizing social media channels like ...

The Important Role of Creativity in Advertising Industry

Creativity, according to Torrance (1988), is the process of sensing and observing problems, making guesses about the deficiencies (problems), evaluating and testing these guesses or hypotheses, then revising and retesting them, and finally communicating the results. This theory is very well suited to the creative process of ad writing. One ...

The Importance of Creativity in Advertising Industry

Creativity, according to Torrance (1988), is the process of sensing and observing problems, making guesses about the deficiencies (problems), evaluating and testing these guesses or hypotheses, then revising and retesting them, and finally communicating the results. This theory is very well suited to the creative process of ad writing. One ...
Creative Agency in Indonesia

The Role of Creative Team in Commercial Ad

An advertisement is meant to introduce a product to increase the sales in the best possible way through the provided media. Commonly advertising agencies use television to advertise. Why does television become an important medium for advertising? Because television has a large number of spectators and it is very effective ...

Television vs. Billboard, Which is Better?

A sub-section of advertising management is media placement. Media placement is the use of various types of media to build and promote products or services of a brand. There are numerous media options for advertising goods or services. The media is classified into two main types, namely print and mass media, ...

Reasons Why You Must Post Free Ads

Basically an advertisement means a form of communication, which is used to market a product / service to the targeted audience and manipulated them to take some action. Altogether there are many forms of advertising available in the market. We broadly divide advertisements into two categories viz Print and Media ...

Know the benefits of Online Advertising

Online Advertising has topped the chart of advertising mediums. Of late, many brand/business owners rely on internet advertising to sell their products or services. Through this blog, find out some of the benefits of online advertising and how it can benefit your business as a whole. The cost of online advertising ...

Content Marketing

  Content marketing! We know you’ve heard about it — but how do you do it? And why is it important? Content marketing is sharing valuable content with your readers alongside a sponsorship. It can be a beneficial tool when working with brands on your blog — and here’s why: What does the brand ...
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