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Television vs. Billboard, Which is Better?

Media
A sub-section of advertising management is media placement. Media placement is the use of various types of media to build and promote products or services of a brand. There are numerous media options for advertising goods or services. The media is classified into two main types, namely print and mass media, ...

Branding Your Retail Store

Media
Creating your identity can be a real challenge. Your brand image is what people feel and think when your store comes to mind. You'll need to conform your services and products to the image that you choose, so choose wisely. Consider what types of items you want to sell. Consider ...

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The Timeless Brand Identity

Media
The entire universe is in a state of entropy. This means that change is both inevitable and unavoidable. Staying the same is an impossibility. The best we can hope for is to choose wisely the speed and direction of each of our changes.” Nothing reflects a company’s vision, personality and strategy ...

History Of Branding

Media
Branding has come a long way in India and also around the world. The word brand comes from the word "brandr", a word used by early Norse tribesmen meaning ‘to burn', as in branding livestock to declare ownership. No doubt, anyone who has read cowboy stories is familiar with the ...

Brand Components

Media
Nike, Apple, Coke. Each company is instantly recognizable, all because of one thing: their brand. These large companies, and others like them, have spent uncountable dollars to make this happen. But powerful brand recognition isn't something reserved for mega-corporations, and in many ways is more important for the small business ...

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What’s the Future for Marketing in the Media Industry?

Media
Like any business, the media industry evolves in cycles. In the past, there have been few job openings at media companies, but now, as content converges and more media companies are looking for ways to branch out and reach larger population bases, there is an increase in the availability of ...

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Develop Brand Loyalty

Media
Brand Loyalty is the mantra of any successful business.In today's increasing global market where the consumers have enough choice to get confused brand loyalty is the only thing that can help a company to survive.In fact it is the ultimate goal of any company. When a customer develops brand loyalty ...

Make Competition, Bow to Your Brands

Media
The growth in trade and commerce, does not only signifies good signs for economies but also the increased competition is testing the marketers to survive. Besides all good and the bad outcomes, the need of advertising has been essential for the businesses since years. And when it comes to that, ...

Do We Really Get Consumers?

Media
Do you remember the movie What Women Want? In the film, Mel Gibson plays an ad exec who receives the magical ability to read women’s minds and uses it to create an inspiring ad campaign for Nike aimed at women. However ludicrous the premise, the movie made a point that few ...

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Small Business Brand Identity Strategies

Media
"Does a brand identity matter when you are a start-up?" Sleepless nights, a staff of three to do the work of 20, and the doubters will test your stamina to survive the start-up game. Start-ups require lots more than possession of an idea. They require an uncanny drive to succeed, ...
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