Media Archives - Page 3 of 5

Role of Integrated Marketing Communications Agency in Business Development

14 February 2017 Media

In the early 1980s, the need for integrated promotional tools increased. Companies began to perform IMC process that involves various promotional elements and other marketing activities to communicate with the customers by asking advertising agencies to go beyond traditional standards of advertising. Thus, advertising agencies have welcomed the request by ...

The Importance of Building Brand Awareness

24 January 2017 Media

Brand awareness is one of the ways to measure marketing effectiveness through the ability of potential buyers or consumers to recognize and remember a particular brand. In this regard, it can include names, images, logos, and certain slogans used by marketers to promote their products. Brand awareness is becoming an ...

The Importance of Implementing Integrated Marketing Communications for Your Business

16 January 2017 Media

Nowadays, the development in marketing has gone far beyond the existing traditional marketing methods, such as interaction with consumers, consumer driven and social marketing that have begun to spread. This sort of thing is often referred to as Integrated Marketing Communications (IMC). IMC has presented a new era in which ...

Experience vs Success

14 December 2016 Media, Public Relations

When knowledge and experience become the biggest enemy of our success. In a consulting firm, once there were two types of leaders. The first one is Maria, formerly a director of a company. She was very smart, very competent, and expert in the services provided by the consulting company. The other ...

Tips to Become a Reliable Marketer

13 December 2016 Media

Marketer, when you read or hear this word, you might immediately think of a salesman or a saleswoman, who are often seen here and there offering goods or services from various companies. A marketer is the spearhead of a company that defines its success or failure. Marketer's primary job is ...

Creating Ad Elements That Appeal to Consumer

23 November 2016 Media

Great ad can definitely make people pause and stare at it. You must have lived in an isolated area if you have never seen any good ad. Why? Because ads are all around us. We see them when watching television, driving on the highway, reading a magazine, or listening to ...

Building a Brand with the Help of Indonesian Branding Agency

12 August 2014 Media

Every company must wish its brand to be top of mind for consumers. Therefore, a company builds a brand identity that serves to introduce its brand to the audience and build a brand image so that it will be the brand that the audience will always remember. Companies certainly cannot ...

Tips to Make an Interesting and Unique Web or Blog Article

03 October 2013 Media

Creating an article content is quite imperative when you are managing a blog or web that belongs to you or another party. It takes an interesting and unique article to drive the internet users to your website or blog. Content is the king. This quote is not just an empty ...

The Great Power of a Small Brochure

23 September 2013 Media

When it comes to promoting a product or service, recommendations to use billboards, TV or online media to advertise are often heard. However, there is one thing that can always affect your target customers, i.e. brochure. Through brochures, you can inform the consumers not only about discounts and attractive offers but ...

Does your Brand “Stick” in the Consumer Mind?

23 July 2013 Media

If certain music is served as it were a kind of delicacy in the consumers' experience, then play the music as often as possible. The marketing and advertising experts need to compose a tone commercial enough to be sung by a choir over and over again so that the consumers ...

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