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Tujuh Disiplin Agar Brand Tetap Remaja

Expert Articles
Beberapa tahun lalu siapa yang tak kenal  dengan nama-nama kondang seperti ILP dan Primagama? Namun kini sayang sekali, ILP tak ada di laman pertama google untuk pencarian “kursus bahasa Inggris” yang didominasi kompetitornya, sementara Primagama tak nyaring lagi bunyinya seiringan dengan kasus keuangan yang melandanya. Di bidang telekomunikasi kita pun ...

Keeping a Brand Youthful ala KFC

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Oleh Indira Abidin When I was in elementary school, my classmates loved to celebrate their birthday at KFC which we used to call "Kentucky".  "Eating at Kentucky" was a very trendy thing, especially when Mc Donald had not been present in Indonesia. As time goes by, lots ...

Marketing Strategy vs. Marketing Plan, What's the Difference?

Blog, Marketing
Oftentimes, many people confuse the difference between marketing strategy and marketing plan. We've found the easiest way to explain the difference between the two, just as follows: Marketing strategy - marketing strategy is an explanation of the goals you want to achieve with all your marketing efforts. It’s the matter of ...

Menjaga Brand Terus Remaja ala KFC

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Oleh Indira Abidin Waktu saya SD teman-teman sekelas saya senang sekali merayakan ulang tahun di KFC yang dulu kami sebut “Kentucky.” “Makan di Kentucky” adalah suatu hal yang sangat trendy, terutama saat Mc Donald belum ada di Indonesia. Dengan berjalannya waktu, banyak brand yang ngehits saat itu menjadi kusam, terkesan ...

Obtaining “Social License to Operate”

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Indira Abidin Opening new franchise stores in an area is not easy. We often hear about the various constraints, like rejection from society, demo from smaller similar business, and difficult licensing procedure. This shows the importance of Social License to Operate. It is important for a business to get ...

Mendapatkan “Social License to Operate”

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Indira Abidin Membuka gerai waralaba baru di sebuah daerah tidaklah mudah. Sering sekali kita dengar berbagai kendala yang dihadapi dari penolakan masyarakat, demo pelaku usaha sejenis yang lebih kecil, sampai pembuatan izin yang dipersulit.   Inilah pentingnya Social License to Operate. Sebuah usaha tidak hanya penting untuk mendapatkan izin ...

Transformation from Within

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The market is disorganizing, iGen is replacing the gen C, new regulations are launched all the time. It’s the formula of life, the only constant is change. And as corporate leaders, we understand that it’s not the big that eat the small, it’s the fast that eat the slow! Corporations ...

Transformasi Dari Dalam

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Banyak hal memaksa perusahaan untuk terus melakukan transformasi, antara lain peraturan pemerintah, perubahan teknologi dan trend konsumen. Pada dasarnya memang setiap perusahaan, harus terus siap melakukan transformasi untuk dapat memenangkan persaingan. Ingat, bukan yang terbesar, tapi yang tercepat beradaptasi dengan perubahanlah yang akan memenangkan persaingan dalam dunia apapun.   Salah satu ...

Come on all Fortuners, show your potential in 2014

Blog
“Come on all Fortuners, show your potential in 2014. We believe you can do better and have a better potential. We will compete with those from other countries in 2015.  If not now, then when are we going to show our potential? This year, the theme is Go the Extra ...

The Importance of a Creative Team in Marketing

Blog, Marketing
Message is one of the most crucial components in marketing communication activities. After all, the real challenge facing marketers is how to find the right way and tactics to get the message across to its target. The creative side of marketing communication is intriguing to learn. Most marketing companies must have ...
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