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4 Steps To A Successful AdWords Campaign

Advertising
Not getting the satisfaction you want from your AdWords account? Want to make more money by spending less? Google AdWords has made many businesses successful by providing them with a great deal of highly targeted traffic for as little as 5 cents! Yet many webmasters and advertisers are incompetent when it ...

Importance of Advertising

Advertising
Advertising is one of the oldest forms of public announcement and occupies a vital position in an organisation's product mix. According to the American Marketing Association, Chicago, "Advertising is any paid form of non personal presentation of ideas, goods and services by an identified sponsor." To advertise means to inform (seen as ...

Contractor Marketing: Branding Vs. Lead Generation

Advertising
When an advertising rep comes to your office and starts talking about branding, what's the first thing that pops into your mind? I know what pops into mine... Most advertising reps push heavily on the idea that you have to "get your brand out there", "get people to know who you are", ...

Role of Merchandising in Today's Advertising

Advertising
What part does merchandising play in today's advertising? It is undoubtedly assuming an increased and even new importance. This is in large measure due to the self-service trend in more and more retail stores. This trend has reached the point where "take-it-off-the-rack-at-Klein's" type of selling dominates the food and variety ...

What Is a Campaign?

Advertising
"We're having a sales campaign in the fall." "The public relations campaign generated a lot of buzz for us." "Let's launch the new product with an aggressive marketing campaign." Okay, so what the heck is a campaign anyway? In the sales, marketing, and PR worlds, a campaign is simply a special ...

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Social Media in Indonesia

Advertising
Indonesian social media analysis, SalingSilang, released a report on Indonesia’s social media landscape. Twitter 86.9% of tweets are sent via mobile phones, with 12% of them are published from websites. Blackberry has become the dominant handset for Twitter users since it features UberSocial (a popular Twitter app) and official BlackBerry Twitter app ...

Marketing vs. Advertising: What's the Difference?

Advertising
You will often find that many people confuse marketing with advertising or vice versa. While both components are important they are very different. Knowing the difference and doing your market research can put your company on the path to substantial growth. Let's start off by reviewing the formal definitions of each ...

Building Image and Sales with Limited Budget

Advertising
Recently, questions are arising from many clients about how to build image and sales with a limited budget in this difficult time. There is an interesting case example. In 2004, FAO Schwarz, a legendary American toy company, rose from bankruptcy by opening stores in Vegas and New York and re-launching ...
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