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Kampanye yang Terintegrasi

Expert Articles
Oleh : Indira Abidin (Chief Happiness Officer Fortune Indonesia)   Brand Koepoe Koepoe sebagai salah satu brand legacy yang sudah hadir di dapur ibu-ibu Indonesia sejak tahun 1942 kini tampil lebih muda dengan kampanye Say It With Flavor nya. Kampanye Say It With Flavor ini menghadirkan sebuah video di YouTube yang sudah ...

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Berkomunikasi di tengah tantangan perekonomian

Expert Articles
Oleh : Indira Abidin Apapun kondisi perekonomian, sedang kuat, sedang lemah, konsumen tetap harus makan, minum, beli sabun, dan tetap pergi ke restoran. Konsumen pun tetap berjalan-jalan dan menabung di bank. Ke manakah mereka akan pergi? Tergantung brand yang mana yang paling menarik hati mereka dalam kondisi pelemahan ekonomi ini. Jadi ...

Genjot kinerja, Ini Strategi Fortune Indonesia

Corporate Communications, News
Jakarta – PT Fortune Indonesia Tbk (FORU) akan mengembangkan banyak program human capital development untuk menggenjot kinerja sepanjang tahun ini. Selain itu, perseroan bakal memperkuat brand Fortune di pasar. “Program human capital development dapat membangun kepuasan kerja dan kontribusi warga Fortune. Pada gilirannya warga yang engaged akan lebih efektif dalam membangun ...

Communicating Amidst the Economic Downturn

Blog
Whatever economic conditions are current, consumers still have to eat, drink, buy soap, and go to restaurants. Consumers also still go traveling and save money in the bank. Where are their preferences? It depends on which brand is the most interesting in the condition of the economic downturn. So, communicating ...

Strategi Crop Circle untuk membangun posisi Top of Mind Papa John

Expert Articles
Oleh : Indira Abidin Menjadi brand yang Top of Mind adalah impian setiap pemilik brand. Di mata calon franchisee brand ini adalah brand yang paling diingat dan kemungkinan diinginkan untuk menjadi tempat berinvestasi. Di mata konsumen brand ini yang paling cepat muncul di kepala mereka saat mereka membutuhkan apa yang ditawarkan. ...

Rajawali Bercerita: “I Want to Tell a Story Too”

News
"Who wants to hear a story?" asked Kak Dito. "I do... I do... I do..." shouted the children. That morning (2/12), Sanggar Fortune 1 located in Pondok Pinang received a visit from Rajawali Group. This time, Kak Satrio Anindito got the turn to tell a story. With his witty style, ...

The Granting of Fortune Group Scholarship 2015

News
M. Rizky Andika: "I want to save the money for pilot school" On Friday afternoon (11/12), Fortune Group once more granted Fortune Group Scholarship 2015 to the children of non­staff and outsourced Fortuners as a form of corporate social responsibility to Fortuners. This year, Fortune Group granted the Scholarship with the ...

The Seven Habits of Highly Effective Advertising

Advertising
Despite the economic meltdown of the past several months, search still seems to be cruising along with barely a hiccup. To be honest, it’s a little surreal. For those of us in the industry, it seems like we’re in a protective bubble while the world falls down around us. To ...
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