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Word-of-Mouth Marketing in the Digital Age

Digital
The advancement of technology that leads to the emergence of social media in today's digital age has changed the way consumers receive marketing messages and perceive advertising. The whole process of buying a product has changed, and traditional advertising has begun to lose its meaning and influence. To some extent, Paid ...

KÄRCHER

Case Studies
 THE BRIEF Kärcher as one of the worldwide largest manufacturers of cleaning equipment, is a new company in Indonesia. THE CHALLENGE to develop and implement communications campaign to: Grab public attention Enhance trust and confidence to brand image and engagement PROGRAMS Press Conference Press Release Contest Media Tour Social Media activities Media Gathering RESULTS The case-study ...

Effectiveness of Social Media in Supporting Online Marketing

Digital
Social Media Effectiveness - With the advancement of technology today, advertisers promote their products not only using online television media and websites but they also start using social media channels. They begin using platforms like Facebook and Twitter to interact with their customers through comments and tweets shared by their ...

The Role of Social Media in Product Marketing Strategies

Digital
Nowadays has become a part of people’s lifestyle worldwide. People of the world have started to use social media and the number of users is expected to grow. All of the social media such as Facebook, Twitter, LinkedIn, Google+, Pinterest, and Instagram, have changed the way people communicate and interact ...

Fortuners Welcome Christmas and New Year with Fortune Tree

News
A tree-shaped display paper was affixed near the stairs in Gedung Galaktika. The leafless tree was then decorated by Fortuners. Not with just any decoration, the tree called Fortune Tree was decorated with the thumbprints of Fortuners. The thumbprints which became the leaves were completed with their resolution in 2015. "The ...

Fortune Indonesia Contribute in Caraka Creative Festival 2014

Fortuna
Caraka Creative Festival (Carakafest) was held again on December 20, 2014 and took place at Hotel Patra Jasa Semarang. Carakafest aims to bridge the students and the creative industries targeting the brand consumers in the future. Carakafest, a program that is meant to develop creativity for both parties, is expected to provide a positive influence ...

Students of Bakrie University Learn about Social Media

News
Social media monitoring was the material presented by Wahyu Saputra and Satria Setianda from Awesometrics before a group of Bakrie University students. A total of 19 students of Bakrie University filled Agus Salim room in Gedung Galaktika on Jl. RM. Harsono No. 2, Jakarta on Tuesday, December 23, 2014. "I think ...
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