THE BRIEF

Kärcher as one of the worldwide largest manufacturers of cleaning equipment, is a new company in Indonesia.

THE CHALLENGE

to develop and implement communications campaign to:

• Grab public attention
• Enhance trust and confidence to brand image and engagement

PROGRAMS

• Press Conference
• Press Release
• Contest
• Media Tour
• Social Media activities
• Media Gathering

RESULTS

• The case-study won the Sabre Awards 2013 (CSR category)
• 500 coverage in all media types
• USD 1,7 Million of PR value
• Positive image and Public trust of the brand in Indonesia.