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The Importance of Career Planning

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Planning your career is a wholly worthwhile step to ensure your future happiness. Enjoying your work, the environment you work in and your duties is essential if you are to have a fulfilling career ahead. If you have a strong idea of the direction you would like your career to ...

Ads On the Move How Messaging Has Gone Mobile

Advertising
Mobile usage has become ubiquitous around the globe, and the growth in coverage is opening up media for consumers and content providers alike. Mobile devices are now constant companions in our everyday lives, and they’re becoming an integral way for brands and advertisers to reach consumers as they go about ...

How To Improve Working Capital Management

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"Cash is the lifeblood of business" is an often repeated maxim amongst financial managers. Working capital management refers to the management of current or short-term assets and short-term liabilities. Components of short-term assets include inventories, loans and advances, debtors, investments and cash and bank balances. Short-term liabilities include creditors, trade advances, ...

The Importance Of Team Work

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Whether in the workplace or on the football field, or even amongst members of a community, effective teamwork can produce incredible results. However, working successfully as a team is not as easy as it may seem. Effective teamwork certainly does not just happen automatically; it takes a great deal of ...

In Search of High Marketing Tools

Marketing
The marketing tools can come in various forms and advertising is one of them. However, advertising can be a problem if the company does not have sufficient budget. But marketers do not need to worry because there is an affordable advertising tool which is mobile advertising, a form of advertising ...

Making Persuasive and Effective Adverts

Advertising
The growing exposure to adverts and the proliferation of vast amount of advertisements and branded items has led to the consumer's conscious/unconscious resistance to advertisement. In the words of Carl Laemmle of universal pictures (1931) "I appeal to every producer not to release "sponsored" moving pictures... believe me, if you ...

Truth In Advertising

Advertising
Advertisers and marketers continue to search for that one amazing thing that will improve results. And over the years, the industry has gone back and forth over what actually makes a successful ad. These theories have included: Lots of copy Minimal copy No copy at all Clever images Visual puns Product demonstrations Witty headlines No humor at all Repeating the ...

Disadvantages Of Social Media

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We are living in a world filled with the social media craze. From Facebook to Twitter, the world has embraced the new tools that help thousands interact each day no matter where they are. There are so many merits that come with social media and this is undeniable. However, what ...

Promoting Your Business In Modern Age

Marketing
The traditional way of spreading the word through radio and TV commercials and print advertisements isn't nearly as effective as it once was. Thanks to ever-changing technologies and communication techniques, successful companies have had to adapt their marketing strategies. Below is a look at some of those strategies and how ...
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