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Where will Your 2013 Marketing Focus Be?

For me, there is nothing like looking ahead so I have been thinking about 2013 and beyond and here are some of my marketing trend predictions looking beyond this year. 1. The Social Enterprise I have spoken about this innovation in a recent post and I believe we will see a dramatic increase in ...

End of the Year Sweetest Gift for Fortune Indonesia

Achieved Two Bronze in Citra Pariwara 2012 One more sweet achievement is successfully obtained by Fortune Indonesia towards the end of the year. Advertising Services Company which works under the banner of Fortune Group has successfully won two bronze medals in Citra Pariwara 2012, the oldest national advertising award in the ...

Ryan Seacrest Buys Marketing Agency to Expand His Reach

(06/12) Ryan Seacrest has bought a controlling stake in the Civic Entertainment Group, a 12-year-old marketing agency that has helped to create events like the CNN Grill and NBC’s Education Nation. The acquisition, to be announced on Wednesday, reflects Mr. Seacrest’s plan to build a diversified media company on the back ...

Is Advertising a Good Investment During a Downed Economy?

Whenever the economy goes south, consumers naturally tighten their budgets and reduce spending on most goods and services across the board. This would indicate in just about every facet that advertising budgets would drop, too. But in the last recession, many large corporations opted to increase their advertising budget heading ...

Determine Your Unique Selling Point (USP)

The Unique Selling Proposition, or Unique Selling Point or Unique Selling Position Statement or simply USP, is the factor or benefit that makes your product different from (and better than) other equivalent products on the market. Identifying your USP takes quite a bit of time and research, but without it ...

Advetising is Essential

Coca-Cola, Philips, Toyota, IBM, McDonalds...how did these names come to be so famous? Through marketing, of course. Yet many small to medium business owners mistakenly believe that advertising only works for the 'superstar brands' in the retail market. But the reality is that marketing, in its broader sense, is an essential part ...
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