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Develop Brand Loyalty

Media
Brand Loyalty is the mantra of any successful business.In today's increasing global market where the consumers have enough choice to get confused brand loyalty is the only thing that can help a company to survive.In fact it is the ultimate goal of any company. When a customer develops brand loyalty ...

Creative Advertising Strategies

Advertising
When it comes to promoting your business, think outside the box. You can be proactive about advertising your company without spending gobs of money on marketing campaigns. Here are a few ideas. What do you do to relax? If you like going to the gym or rock climbing, why not wear ...

The Communication Mix

Marketing
Incorporate these for effective coverage. First off, I’m going to list the thirteen factors of the communications mix. Then, I will provide a brief explanation and example of each factor. The communication mix is comprised of the following thirteen factors: Selling (Personal Selling) Advertising Sales promotion Direct marketing Publicity and public relations Sponsorship Exhibitions Packaging Point-of-sale merchandising Word of mouth Internet/Social Media ...

How to Get the Wrong Kind of Attention

Marketing
I watched recently, as someone on Twitter asked his followers if they would recommend a blog for him to read. He specifically asked people not to send him a link to their own blog. I asked him afterwards what feedback he received. He said all, except one person, tweeted a link ...
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