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Media Planning Vs Media Buying: Which Is More Important?

Media
Media planning is an act of creating a plan that will make the advertisement successful, while media buying is related to the task of buying space and time slots in various media platforms. Media planning and buying are processes associated with the negotiating, strategizing and purchasing of ad placements, otherwise ...

Content Marketing Strategy for a Smooth-Running Online Business

Digital
With today's technology development, advertisers promote their products not only via television and print ads but they also begin to use social media channels. Online business becomes very effective to market goods or products due to the increasing number of internet users worldwide. Since the number of competitors in online ...

Strategi Crop Circle untuk membangun posisi Top of Mind Papa John

Expert Articles
Oleh : Indira Abidin Menjadi brand yang Top of Mind adalah impian setiap pemilik brand. Di mata calon franchisee brand ini adalah brand yang paling diingat dan kemungkinan diinginkan untuk menjadi tempat berinvestasi. Di mata konsumen brand ini yang paling cepat muncul di kepala mereka saat mereka membutuhkan apa yang ditawarkan. ...
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