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The Rise of Women’s Sport: The Marketing Opportunity too Good to Ignore

13 August 2018 Media

Aside from the digital revolution, the rapid rise in the importance, influence and value of female fans has been one of the most distinctive shifts in the sports marketing landscape in the last 50 years. We now see the impact of a second generation of young women growing up with ...

The Importance of Implementing Integrated Marketing Communications for Your Business

16 January 2017 Media

Nowadays, the development in marketing has gone far beyond the existing traditional marketing methods, such as interaction with consumers, consumer driven and social marketing that have begun to spread. This sort of thing is often referred to as Integrated Marketing Communications (IMC). IMC has presented a new era in which ...

The Importance of Implementing Integrated Marketing Communications for Your Business

13 April 2016 Blog, Marketing

Nowadays, the development of marketing has gone far beyond the existing traditional marketing methods, such as interaction with consumers, consumer driven and social marketing that has begun to spread. This sort of thing is often referred to as Integrated Marketing Communications (IMC). IMC has presented a new era in which ...

Content Marketing

15 October 2012 Marketing

Content marketing! We know you’ve heard about it — but how do you do it? And why is it important? Content marketing is sharing valuable content with your readers alongside a sponsorship. It can be a beneficial tool when working with brands on your blog — and here’s why: What does the brand ...

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