Archive


Warning: Trying to access array offset on value of type bool in /home/fortuneg/public_html/wp-content/themes/leedo/inc/theme-functions.php on line 76

Driving Brand Value Using Integrated Marketing Communications

Blog, Marketing
Integrated Marketing Communications or IMC is a recent theory and concept that was first introduced in Don Schultz's book in the 1980s. IMC is a strategic business process used to manage relationships with customers that is essentially meant to drive the brand value. The promotional elements used comprise soft sell ...

Role of Integrated Marketing Communications Agency in Business Development

Media
In the early 1980s, the need for integrated promotional tools increased. Companies began to perform IMC process that involves various promotional elements and other marketing activities to communicate with the customers by asking advertising agencies to go beyond traditional standards of advertising. Thus, advertising agencies have welcomed the request by ...

Warning: Trying to access array offset on value of type bool in /home/fortuneg/public_html/wp-content/themes/leedo/inc/theme-functions.php on line 76

Effectiveness of Integrated Marketing Communication for Your Business

Blog, Marketing
Integrated marketing communication is a part of the marketing activities that arises to cater for the needs of a product to communicate itself to the target audience or consumers. A product is created or produced with a common marketing objective which is to sell out the products in the market. ...
Categories
About

Shall replenish. Tree doesn’t face. There which creepeth multiply fish unto of Seed. Behold made two Rule divided. Fruit form.

Follow us