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Ads On the Move How Messaging Has Gone Mobile

05 March 2013 Advertising

Mobile usage has become ubiquitous around the globe, and the growth in coverage is opening up media for consumers and content providers alike. Mobile devices are now constant companions in our everyday lives, and they’re becoming an integral way for brands and advertisers to reach consumers as they go about ...

Social Media Spend by Marketers Set to More than Double – Led by Consumer Goods

28 February 2013 Marketing

Social media spending as a percentage of marketing budgets will more than double over the next five years, according to a survey of almost 500 chief marketing officers in the US, which also found integration of social remains a key issue. Chief marketing officers say they are currently spending 8.4% of ...

Digital influence: How the Internet Affects New Product Purchase Decisions

20 February 2013 Digital

Trying to decide on a new product to buy? Help is just a few clicks away. According to a Nielsen global survey, the Internet is an important influence on consumers interested in buying new products in categories like electronics (81%), appliances (77%), books (70%) and music (69%). The trend is catching ...

Asian brand owners plan to invest

11 February 2013 Marketing

HONG KONG: Brand owners in Asia Pacific expect to boost their investment in innovation, green products and foreign expansion going forward, a study has found. PricewaterhouseCoopers, the business services firm, polled 320 CEOs, and revealed 96% were optimistic about revenue prospects in the next three-to-five years, including 57% that were "very ...

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Ads On the Move How Messaging Has Gone Mobile

Social Media Spend by Marketers Set to More than Double – Led by Consumer Goods

Digital influence: How the Internet Affects New Product Purchase Decisions

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