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5 Steps to Effective Media Planning

Media
In this ever-cluttered marketplace, many advertisers are making a critical mistake. They focus too heavily on budget when developing their campaigns and completely neglect something far more important: their media plan. For your campaigns to be successful and your messages to make the right impact, much thought should be given ...

Media Planning Vs Media Buying: Which Is More Important?

Media
Media planning is an act of creating a plan that will make the advertisement successful, while media buying is related to the task of buying space and time slots in various media platforms. Media planning and buying are processes associated with the negotiating, strategizing and purchasing of ad placements, otherwise ...

Marketing Research by Data Analysis

Media
What is Market Research? No matter how good your service is, your product has few chances to succeed without proper market research. It is too dangerous to assume that you already know enough about your target market. Let me tell you the truth “You know nothing, Jon Snow!” So, go perform ...

Tips to Create an Effective Social Media Marketing

Digital
With the advancement of social media today, business people begin to realize that social media is an important tool that can rival the combination of network marketing and traditional advertising. With social media marketing, you can introduce a brand widely and strengthen its market share. Just like any other marketing ...

Creating an Effective Social Media Marketing

Digital
social media network background with icons vector With the advancement of social media today, business people begin to realize that social media is an important tool that can rival the combination of network marketing and traditional advertising. With social media marketing, you can introduce a brand widely and strengthen its ...

Marketing vs. Advertising, What's the Difference?

Advertising
You will often find many people who confuse marketing with advertising or vice versa. Although both activities are equally important, they are basically different. If you understand the difference and actively make a research, then your company has been on the right path to growth. Let's start examining the formal definition ...
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