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Making Persuasive and Effective Adverts

Advertising
The growing exposure to adverts and the proliferation of vast amount of advertisements and branded items has led to the consumer's conscious/unconscious resistance to advertisement. In the words of Carl Laemmle of universal pictures (1931) "I appeal to every producer not to release "sponsored" moving pictures... believe me, if you ...

The ABCs of Effective Advertising

Advertising
If you want your advertising to resonate with prospective customers, it's essential that you appeal to their emotions in some way. Fail to do this and you might as well be throwing money out the window. Effective ads sell your message, company, or product. They may or may not be creative, ...

Do You Need to Advertise to Remain Successful?

Advertising
Do you feel the need to advertise and launch marketing campaigns when business begins to slow down?   If you said yes I want to give you a little perspective. I want to tell you why that mindset is poison. 5 reasons why you need to advertise when business is strong: If business is ...

Practical Tips for Implementing Integrated Marketing Communications

Marketing
These are some practical tips to set you on your way to a successful IMC plan: 1. Develop a strong brand identity. Any successful marketing initiative starts with a strong brand. If you can’t clearly articulate your brand’s unique position in the marketplace (and “high quality” or “personal attention” doesn’t cut it, everyone ...
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