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Does your Brand “Stick” in the Consumer Mind?

Media
If certain music is served as it were a kind of delicacy in the consumers' experience, then play the music as often as possible. The marketing and advertising experts need to compose a tone commercial enough to be sung by a choir over and over again so that the consumers ...

Television vs. Billboard, Which is Better?

Media
A sub-section of advertising management is media placement. Media placement is the use of various types of media to build and promote products or services of a brand. There are numerous media options for advertising goods or services. The media is classified into two main types, namely print and mass media, ...

In Search of High Marketing Tools

Marketing
The marketing tools can come in various forms and advertising is one of them. However, advertising can be a problem if the company does not have sufficient budget. But marketers do not need to worry because there is an affordable advertising tool which is mobile advertising, a form of advertising ...

Integrated Marketing Communication

Marketing
Integrated marketing communication is a part of the marketing activities that arises to cater to the needs of a product to communicate itself to the target audience or consumers. A product is created or produced with a common marketing objective which is to sell out the products in the market. To achieve ...

Mobile Advertising Features

Advertising
The mobile advertising industry has achieved significant results in recent years. Studies have proven that the number of phones sold increases every year. Mobile phones have become a personal tool for everyone regardless of age, gender, or income level. Below are some features of mobile advertising: The mobile phone offers a ...

Social Media as a Promotional Tool

Advertising
Many small businesses are still hesitant to embrace social media citing the fact that they don't really understand how social networking services can help increase their sales. However, recent studies have been conducted and the results are expected to help small business owners to feel confident in using social media as ...
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