Making Persuasive and Effective Adverts
			The growing exposure to adverts and the proliferation of vast amount of advertisements and branded items has led to the consumer's conscious/unconscious resistance to advertisement. In the words of Carl Laemmle of universal pictures (1931) "I appeal to every producer not to release "sponsored" moving pictures... believe me, if you ... 		
		
		
		
	 
								 
													 
													
