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Double-Digit Spending Gains Outpace Price Increases in Indonesia

Marketing
Soon Lee Lim, Director of Consumer Panel Services, The Nielsen Company Inflation is becoming a critical issue in many parts of the world, but, especially in emerging markets such as Indonesia.  But while prices rose 7.9 percent in 2010, household spending increased at an even faster rate – up 19.3 percent ...

Promotion-Seeking Asia Pacific Shoppers Present Opportunities

Marketing
Peter Gale, Managing Director, Retailer Services, APMEA, Nielsen As inflationary concerns continue to mount across Asia Pacific, more shoppers are turning to promotional offers for some respite from the rising prices of fast-moving consumer goods (FMCGs), according to a Nielsen study on shopper trends. Shoppers in Vietnam and Malaysia were particularly ...
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