The Communication Mix
Incorporate these for effective coverage. First off, I’m going to list the thirteen factors of the communications mix. Then, I will provide a brief explanation and example of each factor.
The communication mix is comprised of the following thirteen factors:
Selling (Personal Selling)
Advertising
Sales promotion
Direct marketing
Publicity and public relations
Sponsorship
Exhibitions
Packaging
Point-of-sale merchandising
Word of mouth
Internet/Social Media ...