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6 Essential Steps of Digital Media Planning

Media
How to Plan Digital Advertising Strategy It happened to me a lot that I talk to people about digital advertising, and they complain how annoying the online ads are and irrelevant products are being advertised to them. That’s actually where the whole adblocking dilemma originated. Many people are sick of online ...

5 Steps to Effective Media Planning

Media
In this ever-cluttered marketplace, many advertisers are making a critical mistake. They focus too heavily on budget when developing their campaigns and completely neglect something far more important: their media plan. For your campaigns to be successful and your messages to make the right impact, much thought should be given ...

Marketing vs. Advertising, What's the Difference?

Advertising
You will often find many people who confuse marketing with advertising or vice versa. Although both activities are equally important, they are basically different. If you understand the difference and actively make a research, then your company has been on the right path to growth. Let's start examining the formal definition ...

Marketing vs. Advertising: What's the Difference?

Advertising
You will often find that many people confuse marketing with advertising or vice versa. While both components are important they are very different. Knowing the difference and doing your market research can put your company on the path to substantial growth. Let's start off by reviewing the formal definitions of each ...
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