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Mobile Advertising Shopping in Indonesia at the Top in Southeast Asia

KOMPAS.com - The trend of adopting mobile marketing by brands and marketers continues to increase throughout 2011. This is based on the latest quarterly report from BuzzCity. BuzzCity is a mobile media company that offers brand owners and agencies the access to global ad networks on the mobile Internet. The network ...

Contractor Marketing: Branding Vs. Lead Generation

When an advertising rep comes to your office and starts talking about branding, what's the first thing that pops into your mind? I know what pops into mine... Most advertising reps push heavily on the idea that you have to "get your brand out there", "get people to know who you are", ...

Menciptakan engagement dengan QR Code

Telefon genggam, smart phone atau handheld device, menjadi alat yang paling banyak digunakan oleh konsumen saat ini, dari berbagai segmen pasar. Telefon genggam menawarkan berbagai kemudahan dan kesempatan untuk berkomunikasi, mengakses email, dan dengan cepat melakukan browsing internet. Semua itu bisa langsung dilakukan melalui smartphone, iPad dan berbagai alat komunikasi ...

Six Steps to Developing Your Public Relations and Media Plan

Marketing experts will tell you that a well planned public relations campaign is often far more effective than advertising. This tutorial will assist you in developing and creating the core of your public relations campaign in six easy steps. Step 1: Define and write down your objectives for your publicity or ...

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Media Sosial dan Marketing

Hal pertama yang harus kita ketahui adalah apakah itu sosial media. Social media sebagai realisasi dari konsep web 2.0 dimana media yang kontennya diciptakan oleh masyarakat umum/user dengan dukungan teknologi (website, atau web application) yang menganut konsep web 2.0. Bentuk fisik dari social media: blog, microblog, social networking site, photo ...
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