don schultz

Warning: Trying to access array offset on value of type bool in /home/fortuneg/public_html/wp-content/themes/leedo/inc/theme-functions.php on line 76

Driving Brand Value Using Integrated Marketing Communications

29 May 2017 Blog, Marketing

Integrated Marketing Communications or IMC is a recent theory and concept that was first introduced in Don Schultz's book in the 1980s. IMC is a strategic business process used to manage relationships with customers that is essentially meant to drive the brand value. The promotional elements used comprise soft sell ...

The Role of Integrated Marketing Communication for the Brand Recall Process

27 August 2014 Blog, Marketing

Integrated Marketing Communication plays a big role in making a brand top of mind for consumers. Why? Because the goal of Integrated Marketing Communication is to produce the best Return of Investment (ROI) and strong and high brand. Moreover, some business people have recently used this concept because it covers ...

Archive

Driving Brand Value Using Integrated Marketing Communications

The Role of Integrated Marketing Communication for the Brand Recall Process

Recent Posts

Categories

Archives

About

Follow us