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How to Create a Digital Marketing Strategy

Digital
Build your buyer personas. Buyer personas represent your ideal customer(s) and can be created by researching, surveying, and interviewing your business's target audience. It's important to note that this information should be based upon real data wherever possible, as making assumptions about your audience can cause your marketing strategy to take ...

Simple Digital Marketing Strategies That Can Help Your Business Grow

Digital
Digital marketing is essential in today’s world. With both competitors and potential customers constantly online, digital marketing is the only way to stay ahead. When you’re a small business owner the online world can seem intimidating. Here is a list of five simple digital marketing strategies that any business owner ...

5 SEO Tips to Improve Your Content Marketing Strategy

Digital
SEO and content marketing have changed the digital marketing world. SEO refers to the technical process of increasing the quality of traffic and attracting maximum visitors to your website. On the other hand, content marketing is focused on using valuable and relevant content to drive profitable customer or client action. SEO ...

Innovation Technologies in Digital Marketing Strategy

Digital
The energy and utilities industry is undergoing a period of unprecedented transformation. The wave of technological innovations in the industry mean that companies have to change the way they communicate and interact with their customers. Furthermore, they have had to adapt and fine-tune their communication based on campaign goals, types ...
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