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Out-Of-Home Goes Programmatic is The Next Big Thing

Digital
Out-of-Home advertising is undergoing a wave of digital expansion, but has yet to enter the programmatic arena. The Out-of-home (OOH) industry has a lot to celebrate. It’s the second-fastest growing advertising channel after digital, and the only traditional form of advertising that is gaining share. It offers advertisers massive national ...

5 Social Media Marketing Trends That Will Dominate 2019

Digital
It’s that time of year again when marketers are asking, “What will be the biggest social media marketing trends of 2019?” And after a year of unexpected algorithm updates and data breaches, it’s understandable why marketers would be looking for any insights that would prevent them from being blindsided again. So ...

Simple Digital Marketing Strategies That Can Help Your Business Grow

Digital
Digital marketing is essential in today’s world. With both competitors and potential customers constantly online, digital marketing is the only way to stay ahead. When you’re a small business owner the online world can seem intimidating. Here is a list of five simple digital marketing strategies that any business owner ...

Social Media Trends That Will Impact Digital Advertising

Advertising, Digital
Social media has become a critical ingredient to every advertiser’s marketing mix. Gone are the days in which social media was simply used for product discovery and awareness. Today, social media marketing plays an increasingly important role in driving intent and conversion within the consumer journey. But the world of ...

Digital Marketing Trends to Watch on Indonesia 2019

Digital
With a large population, Indonesia holds tremendous potential for local startups and foreign enterprises looking to break into the market. Social media and internet usage rates are rising fast, with one survey recording 143.26 million active internet users in 2017 – a 7.9 percent increase from the previous year. Along with ...

Cross-Pollinating Technologies Is the Way of the Future

Digital
As technological waves grow and mature, smart entrepreneurs seek how to incorporate the tech into their own solutions. As technology continues to evolve, so must a business' utilization of it. An entrepreneur's ability to incorporate new technologies into their solutions is becoming increasingly necessary to stay innovative. The merging of technology ...

Google’s 5 Ideas for The Future of Digital Advertising

Digital
5 ideas that Google thinks will shape the future of digital advertising 1.Choice: Ad views will be voluntary. The ad viewers will be given choices. Whether to see it or not: users can view the ads voluntarily without being forced. Google is implementing this principle on YouTube videos. The advertiser only pays ...

Know the benefits of Online Advertising

Advertising
Online Advertising has topped the chart of advertising mediums. Of late, many brand/business owners rely on internet advertising to sell their products or services. Through this blog, find out some of the benefits of online advertising and how it can benefit your business as a whole. The cost of online advertising ...

Why It's Time to Get Excited About Digital Advertising

Advertising
It would be easy to be bearish on the monetization prospects of social media. The lackluster performance of high profile IPOs has created a wave of negative headlines that has much of Wall Street (and Main Street) convinced that the space is a lot of hype, and maybe even the ...
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