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Creative Approaches to Business Problem Solving

Advertising
Everything really comes down to solving problems. To be successful and a leader in your field, you not only have to come up with good solutions; you need to be innovative. And that can feel like waiting for lightning to strike. Creativity is applying imagination to address a challenge. Innovation is ...

Steps to Boost Creativity in Your Business

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In the Information Age, winning is not about being bigger, richer, or working harder than the competition. Increasingly, business success today goes to the entrepreneur who can come up with the most creative solutions to pressing problems. However, if you want to succeed, you need as much as possible creative ...

Creative Ideas for Product Promotion

Advertising
A creative idea usually comes up from a person’s hectic routines, from observing the surrounding people, or searching for a gap whether or not an idea is good and realizable. In this era, people from all walks of life can come up with very creative ideas for there are demands ...

The Importance of a Creative Team in Marketing

Blog, Marketing
Message is one of the most crucial components in marketing communication activities. After all, the real challenge facing marketers is how to find the right way and tactics to get the message across to its target. The creative side of marketing communication is intriguing to learn. Most marketing companies must have ...

Do We Really Get Consumers?

Media
Do you remember the movie What Women Want? In the film, Mel Gibson plays an ad exec who receives the magical ability to read women’s minds and uses it to create an inspiring ad campaign for Nike aimed at women. However ludicrous the premise, the movie made a point that few ...

How to Motivate Creative Employees

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image credit: Shutterstock Your company is filled with creative employees. Some of them are easy to pinpoint and many others are brimming with untapped potential that can help your business thrive in an ever-changing market. Many companies unintentionally hinder creativity, so learning how to motivate creative employees can give you an advantage over ...
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