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Content Marketing Vs Native Advertising: What’s The Difference?

26 September 2019 Advertising

The world of internet marketing has grown up a lot in the past years. As our digital ecosystem continues to evolve so do the terms we use to define the many parts that must grow along with it. Enter native advertising and content marketing. While native advertising refers to a single ...

Marketing vs. Advertising, What's the Difference?

03 January 2017 Advertising

You will often find many people who confuse marketing with advertising or vice versa. Although both activities are equally important, they are basically different. If you understand the difference and actively make a research, then your company has been on the right path to growth. Let's start examining the formal definition ...

The Importance of Implementing Integrated Marketing Communications for Your Business

13 April 2016 Blog, Marketing

Nowadays, the development of marketing has gone far beyond the existing traditional marketing methods, such as interaction with consumers, consumer driven and social marketing that has begun to spread. This sort of thing is often referred to as Integrated Marketing Communications (IMC). IMC has presented a new era in which ...

The Great Power of a Small Brochure

23 September 2013 Media

When it comes to promoting a product or service, recommendations to use billboards, TV or online media to advertise are often heard. However, there is one thing that can always affect your target customers, i.e. brochure. Through brochures, you can inform the consumers not only about discounts and attractive offers but ...

Television vs. Billboard, Which is Better?

17 July 2013 Media

A sub-section of advertising management is media placement. Media placement is the use of various types of media to build and promote products or services of a brand. There are numerous media options for advertising goods or services. The media is classified into two main types, namely print and mass media, ...

Airport Advertising- An innovative and uncluttered means

01 April 2013 Advertising

OOH Advertising includes any form of promotion that is launched through an outdoor media. Billboard displays, kiosk ads, wall paintings & posters, hoardings, transit media ads etc. are some common forms of OOH Advertising. There are also various avenues of advertising through OOH media. Airport Advertising, Mall Advertising and Metro ...

Integrated Marketing – What is it and Why is it Important?

27 September 2011 Marketing

Integrated marketing is the holistic approach to communication in marketing. It's making sure that you are being consistent in your marketing both online and offline. Consistency is key in making sure that consumers understand your marketing message which leads to a great result and return on your investment. The Integrated ...

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Content Marketing Vs Native Advertising: What’s The Difference?

The Great Power of a Small Brochure

Television vs. Billboard, Which is Better?

Airport Advertising- An innovative and uncluttered means

Integrated Marketing – What is it and Why is it Important?

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