The Art of Getting Attention – Crazy Marketing Ideas that Worked
TARGET LIGHTSHOW
Objective: Promote the 2010 fall and holiday season apparel lines and gain attention from the fashion set during New York's Fashion Week.
Payoff: 3,000 people on street level; 12.6 million Google hits from the event.
Seeking to turn heads at New York's fall Fashion Week, Target rented street-facing rooms in Manhattan's Standard Hotel in the ...