Marketing – Page 8

Six Trade Promotion Tips: Why Less Can Be More

05 October 2011 Marketing

Ever wish your favorite team could know in advance if a critical play would work? Unfortunately, not possible. How would you like to run your next trade promotion in advance to determine the right temporary price reduction and duration? Fortunately, very possible, thanks to predictive analytics that enable marketers & ...

Double-Digit Spending Gains Outpace Price Increases in Indonesia

03 October 2011 Marketing

Soon Lee Lim, Director of Consumer Panel Services, The Nielsen Company Inflation is becoming a critical issue in many parts of the world, but, especially in emerging markets such as Indonesia. But while prices rose 7.9 percent in 2010, household spending increased at an even faster rate – up 19.3 percent ...

Promotion-Seeking Asia Pacific Shoppers Present Opportunities

29 September 2011 Marketing

Peter Gale, Managing Director, Retailer Services, APMEA, Nielsen As inflationary concerns continue to mount across Asia Pacific, more shoppers are turning to promotional offers for some respite from the rising prices of fast-moving consumer goods (FMCGs), according to a Nielsen study on shopper trends. Shoppers in Vietnam and Malaysia were particularly ...

Turning Marketing Strategy into Marketing Program Plans

28 September 2011 Marketing

Every good strategic marketing plan includes two elements: strategic direction and plans for moving the company in the new direction. After you have developed your strategic marketing direction, it's time to develop strategies for each of your major marketing functions. Unfortunately, many companies can't seem to convert their marketing strategy into the marketing ...

Developing a Marketing Communications Strategy

28 September 2011 Marketing

Raising awareness of your product in your target market is where sales begin, and this is where marketing communications activities begin the selling process. With today's multiple channels for content to reach potential customers, the art and science of marketing communications has become increasingly important. The marketing communications function (commonly called "marcom") ...

Integrated Marketing – What is it and Why is it Important?

27 September 2011 Marketing

Integrated marketing is the holistic approach to communication in marketing. It's making sure that you are being consistent in your marketing both online and offline. Consistency is key in making sure that consumers understand your marketing message which leads to a great result and return on your investment. The Integrated ...

5 Effective Tips for Hospital Marketing Communications

26 September 2011 Marketing

The growing health awareness of the consumers and the increasing need for good health services have made marketers in the hospital industry think harder to find ways to attract patients. In Indonesia, this should become a special concern, given the very intensive marketing efforts undertaken by the hospital industry in ...

Consumer Buying Habits Change as Indonesia Welcomes a New Era

21 April 2011 Marketing

Venu Madhav, Executive Director of Client Leadership, Nielsen Indonesia. It's a new era in Indonesia: global capital markets have recovered significantly since the financial crisis of 2008, and in 2010 the GDP grew 6.1 percent and GDP per capita hit US$3,000, according to the IMF World Fact Book. If the experiences ...

Indomie Jingle Transforms into Jingle for SBY

29 June 2009 Marketing

Opinions grew when the ad for SBY’s campaign uses the jingle of Indomie ad, words varied from saying that it is such a creative step due to the use of publicly familiar jingle to those who resent it with the reason it merely duplicates the song whilst only changing the ...

Top 10 Secrets of the Marketing Process

02 March 2009 Marketing

Don’t run out of money. It will take longer time and more expenses to spread your ideas. Manage your budget or failure is on your way. You won’t get it right the first time. Your campaign might need to be rediscovered, adjusted or unified. The most accessible option does not ...

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