Archive

Know Your Brand – A Neat Winning Formula

Marketing
As you read that John Lewis Partnership has broken through the economic gloom with a 60% profit hike, you find yourself muttering, ‘How do they do it?’ It’s not rhetorical, either; you’re asking for real. You seek a formula – simple, neat, transferable – that could be unpicked from their success and ...

The Art of Getting Attention – Crazy Marketing Ideas that Worked

Marketing
TARGET LIGHTSHOW Objective: Promote the 2010 fall and holiday season apparel lines and gain attention from the fashion set during New York's Fashion Week. Payoff: 3,000 people on street level; 12.6 million Google hits from the event. Seeking to turn heads at New York's fall Fashion Week, Target rented street-facing rooms in Manhattan's Standard Hotel in the ...

Practical Tips for Implementing Integrated Marketing Communications

Marketing
These are some practical tips to set you on your way to a successful IMC plan: 1. Develop a strong brand identity. Any successful marketing initiative starts with a strong brand. If you can’t clearly articulate your brand’s unique position in the marketplace (and “high quality” or “personal attention” doesn’t cut it, everyone ...

The New Marketing – Networking

Marketing
With advanced technology, it seems like people are spending more and more time alone.  Why get out of your PJs if you can sit in front of your computer and instantly access anyone or anything you want?  Skype, Facetime, IM, there are many ways to connect with other both verbally ...

Content Marketing

Marketing
  Content marketing! We know you’ve heard about it — but how do you do it? And why is it important? Content marketing is sharing valuable content with your readers alongside a sponsorship. It can be a beneficial tool when working with brands on your blog — and here’s why: What does the brand ...

Anytime, Any Place, Anywhere (Revolution)

Marketing
When Google chief executive Eric Schmidt talks, people tend to listen. In January 2008, the search giant went public about its ambitions for mobile search when Schmidt told heavy-hitters at the Davos global economic conference that mobile advertising was poised for a "huge revolution". Google is rarely wrong, but some ...

Ten Marketing Pitfalls

Marketing
If you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!). The problem is you don't realise you have fallen into one of these holes until someone points ...

That Was Then, This Is Now

Marketing
Kicking off Nielsen's Consumer 360 conference in Las Vegas, Irene Rosenfeld, Chairman and CEO of Kraft Foods addressed the ways reaching consumers have changed significantly over the last twenty years and how the Internet and social media are increasingly important components of overall marketing strategies.   Previously, brands acted as teachers, according ...

Winning the Hearts of Indonesian Consumers

Marketing
Indonesian consumers have proven themselves to be optimists. Throughout the economic turbulence that started in 2008, Indonesians remained confident and positive about the country's economic outlook according to Nielsen's Consumer Confidence Index. Even among businesses, despite the hard times in 2009, the majority (52%) said that year on year conditions ...

Countdown to Product Launch: 12 Key Steps

Marketing
Millions of dollars are spent developing and launching new products each year, but the reality is only 10 percent will succeed. While this has been the accepted norm and considered the "cost of doing business," a new approach unveiled at Nielsen's U.S. Consumer 360 conference improves the likelihood of new ...
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