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What should You Spend on Advertising?

Marketing
One of the questions I'm frequently asked is: "How much should my company spend on marketing and advertising?" It's a conundrum that vexes many corporate leaders, from emerging entrepreneurs to seasoned CEOs. Unfortunately, instead of seeking a rational answer to the question, many of them just ignore it and hope ...

Where will Your 2013 Marketing Focus Be?

Marketing
For me, there is nothing like looking ahead so I have been thinking about 2013 and beyond and here are some of my marketing trend predictions looking beyond this year. 1. The Social Enterprise I have spoken about this innovation in a recent post and I believe we will see a dramatic increase in ...

Determine Your Unique Selling Point (USP)

Marketing
The Unique Selling Proposition, or Unique Selling Point or Unique Selling Position Statement or simply USP, is the factor or benefit that makes your product different from (and better than) other equivalent products on the market. Identifying your USP takes quite a bit of time and research, but without it ...

Marketing to Millenials

Marketing
Recently, I attended a wonderful seminar hosted by New York American Marketing Associationand sponsored by Ypulse.  The topic was how to market to millennials, featuring speakers from MTV, Teach for America, and Intel.  I thought I’d recap a few key learnings here for my readers. First of all, millennials is a very complex ...

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Tips to Launch a Successful Viral Marketing Strategy

Marketing
“Going viral” – the phrase itself connotes action and power, and it follows that viral marketing strategies have the potential to foster both. Viral projects provide maximum brand impact in minimal time. The kicker is that, in order to be successful, they have to be both shareable and share-worthy. The following ...

How to Get the Wrong Kind of Attention

Marketing
I watched recently, as someone on Twitter asked his followers if they would recommend a blog for him to read. He specifically asked people not to send him a link to their own blog. I asked him afterwards what feedback he received. He said all, except one person, tweeted a link ...

Marketing Lessons from a Tropical Storm

Marketing
The question I have for you this week is how you can create a similar sense of urgency among your prospects and customers.  "Only 3 left!"  or "On sale today only!" are just two examples of creating urgency.  However, you can intensify this effect by building a story of anticipation. ...

3 Keys to Scaling Content Marketing Success

Marketing
“KISS” is probably the best advice when it comes to giving advice (Keep It Simple Stupid) and for that reason this post is short and sweet on the topic of how to ensure your great content attracts, engages and converts. Whether your goals are narrowly focused on revenue or more strategic ...
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Shall replenish. Tree doesn’t face. There which creepeth multiply fish unto of Seed. Behold made two Rule divided. Fruit form.

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