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Young Generation, a Potential Target for Mobile Advertising

Digital
One of the elements of marketing strategy is to analyze the target market suitable for the product or service. If by chance the main target is teenagers and young people, then marketers will have the opportunity to attract these users of the internet technology to be the audience. They also ...

Google’s 5 Ideas for The Future of Digital Advertising

Digital
5 ideas that Google thinks will shape the future of digital advertising 1.Choice: Ad views will be voluntary. The ad viewers will be given choices. Whether to see it or not: users can view the ads voluntarily without being forced. Google is implementing this principle on YouTube videos. The advertiser only pays ...

Social Media Guide for Beginners

Digital
Social media marketing is the process of gaining awareness, attention and also web traffic through the social media platform. Every online marketer needs to have a product, a service, a goal and a cause to promote through the world wide web. If you already have those things in your mind, ...

Internet Future Still Depends On Free Online Ads

Digital
Internet is evolving by a rapid pace these days. It is apt more and more consumer friendly. After all, a bigwig rightfully coined the phrase "Consumer is King". The search engines, online ads, audio and record media are focusing on the consumer's response. Then they waste hours devising multiple ways ...

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Web Advertising- Its growing popularity!

Digital
Advertising on internet can provide remarkable benefits for your brand or business. Web Advertising, if effectively planned and implemented, can create wonders for your brand or business. This blog highlights a few points on the growing popularity of web advertising focusing on how many brand or business owners are continuously ...

Getting to Know (and Like) the Social Mom

Digital
Nielsen’s recentWomen of Tomorrowstudy highlighted not only the growing influence women have on purchasing decisions, but also provided insight into their behavior across social media. A key finding from this research illustrates that “social moms” (defined as females with at least one child who actively participate in social networking) are ...

Mobility and The Art of Contextual Relevance

Digital
Effective consumer engagement can no longer be conceived of with a unidirectional mindset. The digital natives of the wired universe are constantly being presented with a dizzying array of branded digital touch points and are expecting communications of a consistent, yet unique, brand message cross-medium. Mixing medium metaphors is poor practice, so ...

Mobile Advertising Shopping in Indonesia at the Top in Southeast Asia

Digital
KOMPAS.com - The trend of adopting mobile marketing by brands and marketers continues to increase throughout 2011. This is based on the latest quarterly report from BuzzCity. BuzzCity is a mobile media company that offers brand owners and agencies the access to global ad networks on the mobile Internet. The network ...

Going Global Means Going Mobile in Emerging Markets

Digital
The demand for information and communication is being reshaped around the globe, especially in countries with a growing middle class such as the Russia, India and China and some N-11 (Bangladesh, Egypt, Indonesia, Iran, Nigeria, Pakistan, the Philippines, South Korea, Turkey and Vietnam) economies. Recent projections from the International Monetary ...
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