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Is Advertising a Good Investment During a Downed Economy?

Advertising
Whenever the economy goes south, consumers naturally tighten their budgets and reduce spending on most goods and services across the board. This would indicate in just about every facet that advertising budgets would drop, too. But in the last recession, many large corporations opted to increase their advertising budget heading ...

Advetising is Essential

Advertising
Coca-Cola, Philips, Toyota, IBM, McDonalds...how did these names come to be so famous? Through marketing, of course. Yet many small to medium business owners mistakenly believe that advertising only works for the 'superstar brands' in the retail market. But the reality is that marketing, in its broader sense, is an essential part ...

Do You Need to Advertise to Remain Successful?

Advertising
Do you feel the need to advertise and launch marketing campaigns when business begins to slow down?   If you said yes I want to give you a little perspective. I want to tell you why that mindset is poison. 5 reasons why you need to advertise when business is strong: If business is ...

What Kind of Ads would You Block?

Advertising
If you had the choice, what types of ads would you block, and which would you leave? I’m not a marketing major or anything, but it seems to me that ads can be broken down into two major categories:  ads that are pushed to consumers, and ads which consumers pull to ...

The Psychology of Colors in Advertising and Marketing

Advertising
Are you stimulating emotions while marketing with your business logo, stationary, business cards, brochures, signs and with your website? If you know it or not, colors speak very loud to our subconscious and have a positive or negative reaction within 90 seconds. On the web you have less that 30 seconds to make a good first ...

Advertising Effectiveness

Advertising
The advertising industry, as a whole, has the poorest quality-assurance systems and turns out the most inconsistent product (their ads and commercials) of any industry in the world. This might seem like an overly harsh assessment, but it is based on testing thousands of ads over several decades. In our ...

How Social Media Impacts Brand Marketing

Advertising
Consumers are spending more time than ever using social media, as demonstrated in theSocial Media Reportrecently published by Nielsen and NM Incite, a Nielsen/McKinsey company. Building on this report, research by NM Incite helps uncover what impacts social media may have for marketers trying to build their brands and connect ...

Asia leads in number of connected TV homes

Advertising
With more than 420 million non-terrestrial TV connections across Asia-Pacific, there are more multi-channel TV connections in the region compared to the rest of the world combined, according to the latest figures from digital multi-channel association CASBAA. There has been a 12% increase in the number of connected homes, as well ...
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