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Great Execution Is Not a Great Idea

Advertising
It is not uncommon for lazy creative teams to seek out the cool execution first, and then back the product into that idea. And it happens all the time. In fact, if you look at Ads Of The world, it won't take long to sift out those ideas that were ...

Why It's Time to Get Excited About Digital Advertising

Advertising
It would be easy to be bearish on the monetization prospects of social media. The lackluster performance of high profile IPOs has created a wave of negative headlines that has much of Wall Street (and Main Street) convinced that the space is a lot of hype, and maybe even the ...

Future of Advertising: trends to watch

Advertising
People love to talk about advertising. They always have. In 1931, when film was still black and white, and talkies were a novelty, Frank Tuttle shot a movie. ‘It pays to advertise’ starred Norman Foster and the soon-to-be screen goddess Carole Lombard. In the movie, a young man has a ...

6 Social Media Trends You Should Not Ignore in 2013

Advertising
On his blog, Jeff Bullas has a list of six social media trends to keep an eye on in 2013 to ensure your marketing and communication is effective. So what 6 social media trends that you should not ignore in 2013? #1. Social content is the “new” king Content has become mainstream ...

Creative Advertising Strategies

Advertising
When it comes to promoting your business, think outside the box. You can be proactive about advertising your company without spending gobs of money on marketing campaigns. Here are a few ideas. What do you do to relax? If you like going to the gym or rock climbing, why not wear ...

Internet Marketing Trends for 2013

Advertising
A new year is coming. And with it comes a chance for business owners and marketers to evaluate what they’re doing, uncover what’s not working, and focus on the new trends that are worth their attention. As 2013 approaches, below are five Internet marketing trends for small business owners to focus ...

Mobile Activities of Mobile Internet Users in Urban Indonesia [Chart]

Advertising
Mobile overtakes internet cafes as primary access point   Indonesia, with rising internet penetration and ad investment, is following trends in other emerging economies, with early development concentrated firmly in cities. According to eMarketer estimates, overall internet penetration reached nearly one out of four people in the highly populous island-state in 2012. ...

3 Must-Know Basics to Managing Your Company's Social Media

Advertising
image credit: Shutterstock Social media -- get it right and your company can soar to viral internet fame. Get it wrong and your brand could languish in obscurity. To help crack the code to the perfect social media messaging mix we spoke with three savvy business leaders whose passion for social media ...
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