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Advertising Trends to Watch in 2019 and Beyond

Advertising
The slow death of traditional advertising vehicles (TV, newspapers), the rise of new ones (mobile, video) and the rise of a new generation of consumers who simply will not be interrupted (millennials, Gen Z), means those responsible for spreading the word about products or services are going to have to ...

Media Planning Vs Media Buying: Which Is More Important?

Media
Media planning is an act of creating a plan that will make the advertisement successful, while media buying is related to the task of buying space and time slots in various media platforms. Media planning and buying are processes associated with the negotiating, strategizing and purchasing of ad placements, otherwise ...

The Future of Public Relations

Public Relations
PR trends much like technology is never static and are always changing at a rapid speed. This mirrors the fact that nothing can exist without advancing in a world which is evolving at such a high rate. Consumer demands, moods as well as shopping trends, software, manufacturing and supply management, ...

Advertising Get Personals

Advertising
Shared experiences can shape our perception of a product. Our opinion of a product and the enjoyment and value we get from it doesn’t just come from our personal contact with it. How we perceive an iPhone, for example, is influenced by what we know about a brand — in ...

Above The Line Vs Below The Line

Advertising
Marketing for me has always been about never putting your eggs in one marketing basket, the mix is what it’s all about and finding multiple channels to drive engagement have always proved successful. A strategy where you can monitor results is safer and can justify a marketing spend but is ...

Marketing Research by Data Analysis

Media
What is Market Research? No matter how good your service is, your product has few chances to succeed without proper market research. It is too dangerous to assume that you already know enough about your target market. Let me tell you the truth “You know nothing, Jon Snow!” So, go perform ...

FORTUNA Mengadakan Pelatihan Digital Branding Untuk UMKM Milenial pengrajin Batik di Pekalongan Agar Batik Semakin Mendunia

Fortuna, News
●        Era digital menawarkan kesempatan yang tak terbatas bagi pelaku UMKM di Indonesia untuk menumbuhkan bisnis dan memasarkannya secara masif ketika dibarengi dengan pengetahuan digital branding. ●        Sebagai salah satu grup perusahaan Integrated Business Communication Consultant yang telah 49 tahun berdiri, FORTUNA membagikan kekayaan pengetahuan tentang branding dan pemasaran digital kepada ...

The Future Of Advertising and How To Go Big In 2019

Advertising
Trend #1: Transparency, Accountability, and Safety Will Rise in Relevance Data collection in advertising has become a hot topic—one that’s wrought with controversy. Facebook has been no stranger to this. After the 2016 election and the continued onslaught of fake news, Facebook took hit after hit of bad PR for their ...

Berbagi Harapan Dengan Aksi, Cadbury Ajak Masyarakat Berbagi Kebaikan untuk Indonesia

Expert Articles, Newsroom
Jakarta, 15 Agustus 2019 – Mondelez International, perusahaan makanan ringan global ternama melalui produk unggulannya Cadbury, kembali menguatkan komitmen dalam berbagi kebaikan untuk masyarakat Indonesia, kali ini dengan menyelenggarakan kegiatan bertajuk “Berbagi Harapan dengan Aksi”. Bertepatan dengan momen kemerdekaan ke-74, Cadbury ingin menginspirasi masyarakat khususnya generasi muda untuk dapat memaknai hari ...

Kehadiran MyDHL+ Permudah Proses Pengiriman Internasional di Indonesia

Expert Articles, Newsroom
  Jakarta, 14 Agustus 2019 - DHL Express, penyedia layanan pengiriman ekspres Internasional terkemuka di dunia, telah menyelesaikan penyempurnaan dari MyDHL+, sebuah aplikasi pengiriman global terkemuka di Indonesia. Platform ini telah dikembangkan dengan sistem yang lebih mudah digunakan, membawa babak baru pengiriman yang lebih cepat serta mudah untuk proses pengiriman lintas-batas ...
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