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3 Trends That Will Reshape Media in 2019

Media
It's been over a decade since the Internet transformed print media. Very quickly the web's ability to rapidly disseminate news, and articles, made newspapers and magazines obsolete. Along with their demise went the ability for advertisers to reach customers via print. What was once an "easy buy" for the auto ...

5 Social Media Marketing Trends That Will Dominate 2019

Digital
It’s that time of year again when marketers are asking, “What will be the biggest social media marketing trends of 2019?” And after a year of unexpected algorithm updates and data breaches, it’s understandable why marketers would be looking for any insights that would prevent them from being blindsided again. So ...

Social Media Trends That Will Impact Digital Advertising

Advertising, Digital
Social media has become a critical ingredient to every advertiser’s marketing mix. Gone are the days in which social media was simply used for product discovery and awareness. Today, social media marketing plays an increasingly important role in driving intent and conversion within the consumer journey. But the world of ...

Digital Marketing Trends to Watch on Indonesia 2019

Digital
With a large population, Indonesia holds tremendous potential for local startups and foreign enterprises looking to break into the market. Social media and internet usage rates are rising fast, with one survey recording 143.26 million active internet users in 2017 – a 7.9 percent increase from the previous year. Along with ...

Top 5 Digital Marketing Platforms in Indonesia

Digital
Every year, new technologies come out, existing technologies get smarter and prospects get savvier and more bombarded with marketing. This will continue to happen every year at a faster pace. That said, the goal of marketing -- and digital marketing, in particular -- has always been the same: getting and keeping ...

Effectiveness of Word-of-Mouth marketing

Media
Have you ever thought about the best way to market your brand? And have you ever heard of word-of-mouth marketing strategy? Word-of-mouth marketing or WOMM is a promotional strategy done either orally or in written form, online or offline, performed without charge. According to Entrepreneur Media, WOMM is the most ...

Snapchat Vs Instagram, Mana yang Lebih Tepat untuk Bisnis Anda?

Digital
Semenjak peluncuran Instagram Stories, banyak orang yang telah mencoba fitur tersebut dan membandingkannya dengan fitur di Snapchat. Setelah melakukan berbagai percobaan, tentu tidak sepenuhnya fitur Stories sama dengan Snapchat. Terutama untuk industri advertising di Jakarta maupun di Indonesia, kita harus mengetahui perbedaan dan persamaan kedua aplikasi ini untuk menentukan mana media yang ...

Fitur Instagram untuk Menunjang Bisnis Anda

Digital
Social media menjadi salah satu media promosi dan peningkatan brand awareness bagi sebuah bisnis. Melihat rendahnya biaya, kedekatannya dengan masyarakat, dan sifat eksklusifnya menjadi alasan utama mengapa sebuah bisnis butuh menggunakan social media. Salah satu social media yang digandrungi oleh masyarakat adalah Instagram. Social media yang tersedia di IOS, Android dan Webs ini menjadi salah satu social media terbaik tahun ...

Peran Social Media dalam Strategi Pemasaran Produk

Digital
Saat ini social media sudah menjadi bagian dari gaya hidup masyarakat di seluruh dunia. Seluruh masyarakat dunia sudah mulai menggunakan social media dan di pastikan jumlahnya masih akan terus bertambah. Dari Facebook, twitter, LinkedIn, Google+, Pinterest dan Instagram, seluruh social media ini telah mengubah cara masyarakat dalam berkomunikasi dan berinteraksi di dalam kehidupan sosial. Social media tidak hanya menjadi ...
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