Advertising Archives

How Virtual Reality is Changing The World Of Advertising

24 April 2020 Advertising

Augmented reality technology has already gained popularity, so more and more users are enjoying it. Many companies have already embraced this cutting-edge technology for their ads. You can find interesting use cases of augmented reality advertising in the article How Augmented Reality Makes Advertising Interactive, so that you can understand ...

Why Advertisers Must Embrace Artificial Intelligence for Advertising Campaigns

26 March 2020 Advertising

With the ever-changing advances in technology, it can be hard to keep up at times. One big tech advancement we’ve been hearing a lot of lately? Artificial intelligence. Artificial intelligence may be the single most important innovation shaping the future of the advertising industry, and it’s happening now. This isn’t a ...

Effectiveness of Integrated Marketing Communication Agency on Brand Awareness

30 January 2020 Advertising

Integrated Marketing Communication (IMC) is part of the marketing activities that occur because a product needs to communicate itself to the target audience or consumers. IMC has a big hand to get a brand top of mind for consumers. Why? Because the goal of Integrated marketing communication is to produce ...

The Importance of Creativity in Advertising

17 December 2019 Advertising

Ask a professional in the business what the key to success is in advertising, and you’ll most likely get an answer is nothing is more efficient than creative advertising. Creative advertising is more memorable, longer lasting, works with less media spending, and builds a fan community…faster. Creativity is the soul ...

Creative Approaches to Business Problem Solving

03 December 2019 Advertising

Everything really comes down to solving problems. To be successful and a leader in your field, you not only have to come up with good solutions; you need to be innovative. And that can feel like waiting for lightning to strike. Creativity is applying imagination to address a challenge. Innovation is ...

How ArtificiaI Intelligence Will Change the Future of Advertising

12 November 2019 Advertising

How will technology continue to change the advertising industry? An exploration of the intersection between advertising, artificial intelligence and creativity. For most of the past decade, digital advertising has advanced considerably, with major corporations spending a majority of their marketing budgets trying to increase their online visibility. And with this, one ...

Steps to Boost Creativity in Your Business

01 November 2019 Advertising

In the Information Age, winning is not about being bigger, richer, or working harder than the competition. Increasingly, business success today goes to the entrepreneur who can come up with the most creative solutions to pressing problems. However, if you want to succeed, you need as much as possible creative ...

Influencer Marketing Vs. Influencer Advertising, What’s The Difference?

25 October 2019 Advertising

For the last several years now there’s been a lot of buzz surrounding influencer marketing as a tactic. And with good reason, too. Working with influencers can help brands get in front of new audiences that trust said influencer. A whole ecosystem of software, technology and services have cropped up ...

Content Marketing Vs Native Advertising: What’s The Difference?

26 September 2019 Advertising

The world of internet marketing has grown up a lot in the past years. As our digital ecosystem continues to evolve so do the terms we use to define the many parts that must grow along with it. Enter native advertising and content marketing. While native advertising refers to a single ...

Advertising Trends to Watch in 2019 and Beyond

11 September 2019 Advertising

The slow death of traditional advertising vehicles (TV, newspapers), the rise of new ones (mobile, video) and the rise of a new generation of consumers who simply will not be interrupted (millennials, Gen Z), means those responsible for spreading the word about products or services are going to have to ...

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