advertising Archives

How Virtual Reality is Changing The World Of Advertising

24 April 2020 Advertising

Augmented reality technology has already gained popularity, so more and more users are enjoying it. Many companies have already embraced this cutting-edge technology for their ads. You can find interesting use cases of augmented reality advertising in the article How Augmented Reality Makes Advertising Interactive, so that you can understand ...

The Global Rise of The Cashless Store

16 April 2020 Digital

Big retailers like Starbucks and Amazon are testing cashless, and even cashierless, store models to cope with demands for speed and convenience from their customers. New Worldpay research also indicates bank transfers are set to overtake credit and debit cards as the second most popular global payment method behind e-wallets. Like ...

Why Advertisers Must Embrace Artificial Intelligence for Advertising Campaigns

26 March 2020 Advertising

With the ever-changing advances in technology, it can be hard to keep up at times. One big tech advancement we’ve been hearing a lot of lately? Artificial intelligence. Artificial intelligence may be the single most important innovation shaping the future of the advertising industry, and it’s happening now. This isn’t a ...

Effectiveness of Integrated Marketing Communication Agency on Brand Awareness

30 January 2020 Advertising

Integrated Marketing Communication (IMC) is part of the marketing activities that occur because a product needs to communicate itself to the target audience or consumers. IMC has a big hand to get a brand top of mind for consumers. Why? Because the goal of Integrated marketing communication is to produce ...

The Importance of Creativity in Advertising

17 December 2019 Advertising

Ask a professional in the business what the key to success is in advertising, and you’ll most likely get an answer is nothing is more efficient than creative advertising. Creative advertising is more memorable, longer lasting, works with less media spending, and builds a fan community…faster. Creativity is the soul ...

5 Steps to Effective Media Planning

27 November 2019 Media

In this ever-cluttered marketplace, many advertisers are making a critical mistake. They focus too heavily on budget when developing their campaigns and completely neglect something far more important: their media plan. For your campaigns to be successful and your messages to make the right impact, much thought should be given ...

5 Ways AI is Helping your Marketing and Business Grow

19 November 2019 Digital

Artificial intelligence (AI) is all around us. It’s how Google answers our searches, Amazon recommends products, and Pandora plays another song. For marketers, AI enables scalable growth, drives revenue, and personalizes customer experiences. Savvy marketers are discovering that AI is an exceptionally powerful strategy. It empowers them to excel in ...

How ArtificiaI Intelligence Will Change the Future of Advertising

12 November 2019 Advertising

How will technology continue to change the advertising industry? An exploration of the intersection between advertising, artificial intelligence and creativity. For most of the past decade, digital advertising has advanced considerably, with major corporations spending a majority of their marketing budgets trying to increase their online visibility. And with this, one ...

How Great PR Campaigns Generate Business Growth

22 October 2019 Public Relations

In today’s world, factors like globalization and technological advancements have made many business sectors increasingly competitive. As a result of this reality, many corporate leaders and entrepreneurs are searching for business-building strategies that can help them edge out the competition and optimize conversion. If this is one of your company ...

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