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The Importance of Good Marketing Strategy in Business

A successful marketing strategy means a successful business. Marketing covers a wide range of working methods such as advertising, promotional activities, public relations, and sales. How can a business succeed? What to do first? The first thing a business has to do is to excel in creating the marketing strategies. Why? ...

Creative Approaches to Business Problem Solving

Everything really comes down to solving problems. To be successful and a leader in your field, you not only have to come up with good solutions; you need to be innovative. And that can feel like waiting for lightning to strike. Creativity is applying imagination to address a challenge. Innovation is ...

5 Steps to Effective Media Planning

In this ever-cluttered marketplace, many advertisers are making a critical mistake. They focus too heavily on budget when developing their campaigns and completely neglect something far more important: their media plan. For your campaigns to be successful and your messages to make the right impact, much thought should be given ...

How ArtificiaI Intelligence Will Change the Future of Advertising

How will technology continue to change the advertising industry? An exploration of the intersection between advertising, artificial intelligence and creativity. For most of the past decade, digital advertising has advanced considerably, with major corporations spending a majority of their marketing budgets trying to increase their online visibility. And with this, one ...

Steps to Boost Creativity in Your Business

In the Information Age, winning is not about being bigger, richer, or working harder than the competition. Increasingly, business success today goes to the entrepreneur who can come up with the most creative solutions to pressing problems. However, if you want to succeed, you need as much as possible creative ...

How Digital Communication Has Changed Business

Our society, today, is driven by digital technology. Digital has affected all aspects of our personal lives. The common example is how the whole population is glued to the smartphones, apparently unable to do the day-to-day activities without it. And this personal trend has largely changed the way businesses work. Technology ...

How Great PR Campaigns Generate Business Growth

In today’s world, factors like globalization and technological advancements have made many business sectors increasingly competitive. As a result of this reality, many corporate leaders and entrepreneurs are searching for business-building strategies that can help them edge out the competition and optimize conversion. If this is one of your company ...

5 Strategies for Effective Digital Media Planning

Digital media have given advertisers new levels of precision and relevancy and created the potential for deep customer engagement. The Internet is an exciting convergence of classic and new media formats that offer a wealth of channels to choose from and a change in the tracking and accountability of marketing. ...

How PR can Promote in Marketing your New Business

Public Relations is an important marketing tool, and should be considered carefully. It is a way of connecting with your customers, suppliers and distributors. The objectives of Marketing PR are to build awareness, raise your profile and build credibility, and encourage your staff. Here are five Marketing PR methods that ...
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