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The Importance of Creativity in Advertising

Ask a professional in the business what the key to success is in advertising, and you’ll most likely get an answer is nothing is more efficient than creative advertising. Creative advertising is more memorable, longer lasting, works with less media spending, and builds a fan community…faster. Creativity is the soul ...

Creative Approaches to Business Problem Solving

Everything really comes down to solving problems. To be successful and a leader in your field, you not only have to come up with good solutions; you need to be innovative. And that can feel like waiting for lightning to strike. Creativity is applying imagination to address a challenge. Innovation is ...

How ArtificiaI Intelligence Will Change the Future of Advertising

How will technology continue to change the advertising industry? An exploration of the intersection between advertising, artificial intelligence and creativity. For most of the past decade, digital advertising has advanced considerably, with major corporations spending a majority of their marketing budgets trying to increase their online visibility. And with this, one ...

What Does the Future of PR Look Like?

Unless you’ve been living under a rock, you will have noticed the media, and subsequently, the PR landscape, is experiencing some pretty dramatic shifts. With the prevalence of technology comes the continuous shift towards digital news sources and the imminent death of print media. In turn, comes the predictable demise of ...

Steps to Boost Creativity in Your Business

In the Information Age, winning is not about being bigger, richer, or working harder than the competition. Increasingly, business success today goes to the entrepreneur who can come up with the most creative solutions to pressing problems. However, if you want to succeed, you need as much as possible creative ...

The Importance of Creativity in Advertising Industry

Creativity, according to Torrance (1988), is the process of sensing and observing problems, making guesses about the deficiencies (problems), evaluating and testing these guesses or hypotheses, then revising and retesting them, and finally communicating the results. This theory is very well suited to the creative process of ad writing. One ...

Creative Ideas for Product Promotion

A creative idea usually comes up from a person’s hectic routines, from observing the surrounding people, or searching for a gap whether or not an idea is good and realizable. In this era, people from all walks of life can come up with very creative ideas for there are demands ...

Essential Elements in Creating Catchy Ads

Great ad can definitely make people pause and stare at it. You must have lived in an isolated area if you have never seen any good ad. Why? Because ads are all around us. We see them when watching television, driving on the highway, reading a magazine, or listening to ...

Menciptakan Elemen Iklan yang Menarik Perhatian Konsumen

Iklan yang bagus pasti dapat membuat masyarakat terhenti sejenak dan menarik perhatian mereka. Anda pasti tinggal di pedalaman jika tidak pernah melihat iklan yang bagus. Mengapa? Karena iklan berada di sekitar kita. Baik saat menonton televisi, mengemudi di jalan raya, saat membaca majalah, atau mendengarkan radio. Kita dibombardir dengan pesan-pesan ...

Peran Penting Kreativitas dalam Industri Periklanan

Kreativitas menurut Torrance (1988) adalah proses merasakan dan mengamati adanya masalah, membuat dugaan tentang kekurangan (masalah), menilai dan menguji dugaan atau hipotesis, kemudian mengubah dan mengujinya lagi, dan akhirnya menyampaikan hasil-hasilnya. Teori ini sangat cocok kita kaitkan dengan proses kreativitas dengan menulis sebuah iklan. Salah satu bagian yang perlu kita ...
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