February 2013 - Fortuna

Social Media Spend by Marketers Set to More than Double – Led by Consumer Goods

28 February 2013 Marketing

Social media spending as a percentage of marketing budgets will more than double over the next five years, according to a survey of almost 500 chief marketing officers in the US, which also found integration of social remains a key issue. Chief marketing officers say they are currently spending 8.4% of ...

Creativity and Innovation in Advertising World

28 February 2013 Advertising

The advertising world is always evolving along with the development of the 21st Century which seems to be running. Technology development in all fields including in graphics and printing is so rapid that many SME entrepreneurs couldn't overtake and close their business. The birth of digital era to some extent is ...

Integrated Marketing Communication

28 February 2013 Marketing

Integrated marketing communication is a part of the marketing activities that arises to cater to the needs of a product to communicate itself to the target audience or consumers. A product is created or produced with a common marketing objective which is to sell out the products in the market. To achieve ...

Brand Building Strategies

27 February 2013 Advertising

This is of the type one-brand one product. In terms of customer perception and information processing, the most effective way to designate a product is to give it an exclusive name, which would not be available to any other product. In the product branding strategy the brand is promoted exclusively ...

Network Marketing Success Mindset

26 February 2013 Marketing

Network Marketing Success Mindset 1 - Plan Your Goals If you fail to plan, you plan to fail. That saying is true. You need to plan your goals because they will lead you in the right direction. You should have both long term goals and short term goals. It is just ...

The World of Advertising Will Keep Growing

25 February 2013 Advertising

Smartphones have developed exponentially these days. They are made more sophisticated with the price that more people can afford. The accelerometer and touchscreen technology is a part of this new technology on smartphones. This technology is important for the app ads. With the existing technological advancements, we can combine interactivity with ...

Good guidance for great business negotiations

25 February 2013 Marketing

The most difficult aspect of business negotiations is the actual conduct of the face-to-face meeting. Assuming that the best representatives have been chosen, and assuming that those representatives are well prepared, and the situational factors have been manipulated in one's favour, things can still go sour at the negotiation table. Obviously, ...

How to plan your staffing and recruiting policies

22 February 2013 Marketing

Develop & prioritize – planning: Human resource management or staffing and recruiting has been an integral part of any organization since ages. All you need is thorough planning and development of your HR policies. You must plan a whole agenda, job descriptions, requirements before starting on the hunting process. Develop ...

The Reason Why Branding Is Essential?

21 February 2013 Advertising

Once more, the actual goals associated with branding in the above list provide you with a very good impact associated with the reason why branding is really vital that you the actual achievement associated with any kind of internet business or even web site. Within less complicated conditions, branding can ...

Increase Sales With Restaurant Marketing

21 February 2013 Marketing

There are a number of restaurants that start business but without undertaking proper marketing strategies. For restaurant branding a professional campaign is required. Only word of mouth about the restaurant service, the quality of food and its ambiance is not enough. For promoting a restaurant business you need proper marketing ...

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