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Marketing to Millenials

Marketing
Recently, I attended a wonderful seminar hosted by New York American Marketing Associationand sponsored by Ypulse.  The topic was how to market to millennials, featuring speakers from MTV, Teach for America, and Intel.  I thought I’d recap a few key learnings here for my readers. First of all, millennials is a very complex ...

Tips to Launch a Successful Viral Marketing Strategy

Marketing
“Going viral” – the phrase itself connotes action and power, and it follows that viral marketing strategies have the potential to foster both. Viral projects provide maximum brand impact in minimal time. The kicker is that, in order to be successful, they have to be both shareable and share-worthy. The following ...

How to Get the Wrong Kind of Attention

Marketing
I watched recently, as someone on Twitter asked his followers if they would recommend a blog for him to read. He specifically asked people not to send him a link to their own blog. I asked him afterwards what feedback he received. He said all, except one person, tweeted a link ...

Building Effectiveness, Improving Performance

News
Indira Abidin at Executive Secretary and Administrative Professional Conference 2012 Today competitions have been demanding an outstanding working pace. Every individual has a huge challenge to achieve bigger performance. Surely, this condition could cause a higher stress potential. In order to be able to achieve a high performance without causing stress, Fortuners ...

When I Grow Up, I Want to Buy an Airplane

News
Drawing Class themed ‘Transportation’ with Fortuners at Sanggar Fortune The red crayon was in the tiny grip of a small boy. On paper where an airplane had been previously drawn, this coloring tool danced itself. When there is no more white part left on the airplane’s body, he returned the red ...

Earned Three Bronze and Seven Finalists in Pinasthika Creativestival 2012 Fortune-Awarding-Night-at-Pinasthika-2012Fortune Indonesia has established itself as one of the homeland best advertising services. In the Pinasthika Creativestival 2012, Fortune has successfully won the Runner Up position as The Best Creative Agency of the Year. This achievement is successfully obtained by the three bronze and seven finalist positions during creative competitions for Indonesian, announced on November 3, 2012, at Hotel Melia Purosani, Yogyakarta. Awarding-Night-Fortune-at-Pinasthika Pinasthika Creativestival 2012 is an event to celebrate the creativity of local and national agencies throughout Indonesia which is organized by Persatuan Perusahaan Periklanan Indonesia (P3I), Yogyakarta (DIY) Committee, in cooperation with Kedaulatan Rakyat daily newspaper, and supported by P3I Center. This year is the 13th year for Pinasthika and it has been put into the national agenda of the Ministry of Commerce. Out of the 20 entries from the total 33 categories that were joined, Fortune successful won three bronzes in Craftmanship category for print ad, poster, and TVC. Seven other categories managed to be won as well, namely, supporting outdoor media, advertising campaigns, print ad digital imaging, digital imaging posters, poster, graphic design, as well as print ads for health products, medicines, personal care, clothing, and accessories. Passion Patrol as the team leader of Fortune for Pinasthika expressed their happiness. The achievement of runner-up position brought fresh air for Fortune creative team after four years in such 'famine' to be able to achieve an award. Moreover, the amount of works that were received this year is fairly fantastic. It almost reached a thousand. Daktarin-Poster-Fortune-at-Pinasthika-2012″This victory is not ours alone, but part of the Fortune Group victory as a whole. Lots of 'hands' has taken part in our process to achieve these awards,” said Lembu Wiworo Jati, creative director of Passion Patrol. “We actually feel even more fortunate because the team is still newly formed for one year. To attend such prestigious event, this step still seems to be too early, “said Lembu. Lembu explained that the preparation to join Pinasthika had been started since January 2012, initialized by brainstorming with his teammates. The process of executions was carried out starting in March 2012. Certainly, they often encountered challenges such as too many pitching schedules, not enough number of teams that participates, to the works that sparked controversy. “We used all of them as a part of the learning process. Winning or losing is the bonus; it is the process that is such a valuable experience for us in facing the future,” said Lembu. “This is just the beginning. Next year we should be optimistically confident to go up to the podium,” he concluded. Display-Iklan-Poster-di-Pinasthika-2012Grace Surya, a marketing communications manager of Fortune Indonesia, is no less enthusiastic. “This success will certainly be good for Fortune’s image and it will solidify our position in front of our clients. Fortune has been well established since 1970 and we are actually getting younger each year in terms of creativity,” he said. The next target of Fortune Indonesia is Citra Pariwara 2012, a prestigious advertising competition for national and multinational agencies. “We ask for prayers and supports from all Fortuners so that we can, once again, bring home a wonderful story from there,” said Grace.

News
One of Nine Digital Agency in Indonesia A glorious achievement has been earned again by Fortune Group. Through one of its business units, Fortune Digital, Fortune has successfully gained the status as Google AdWords Certified Partner. This good news was given by Google via email received by Fortune Digital on October ...

Do You Need to Advertise to Remain Successful?

Advertising
Do you feel the need to advertise and launch marketing campaigns when business begins to slow down?   If you said yes I want to give you a little perspective. I want to tell you why that mindset is poison. 5 reasons why you need to advertise when business is strong: If business is ...

Marketing Lessons from a Tropical Storm

Marketing
The question I have for you this week is how you can create a similar sense of urgency among your prospects and customers.  "Only 3 left!"  or "On sale today only!" are just two examples of creating urgency.  However, you can intensify this effect by building a story of anticipation. ...
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