How Artificial Intelligence Will Transform Sales

Artificial intelligence is set to revolutionise the sales process, augmenting the essential human touch. Of all corporate functions, sales by its very nature is surely the most people-focused. While it may no longer involve quite as much face-to-face interaction as it once did, selling has remained emphatically a job for people ...

What Does the Future of PR Look Like?

Unless you’ve been living under a rock, you will have noticed the media, and subsequently, the PR landscape, is experiencing some pretty dramatic shifts. With the prevalence of technology comes the continuous shift towards digital news sources and the imminent death of print media. In turn, comes the predictable demise of ...

The Importance of Creative Team in Advertising Industry

An advertisement is meant to introduce a product to increase the sales in the best possible way through the provided media. Commonly advertising agencies use television to advertise. Why does television become an important medium for advertising? Because television has a large number of spectators and it is very effective ...

Pentingnya Visi Sebagai Sumber Keberhasilan

Salah satu kunci sukses seorang pemimpin adalah kemampuannya membangun, menjual dan mewujudkan sebuah visi. Visi adalah impian bersama yang menjadi cita-cita yang menyatukan seluruh organisasi. Visi memberi makna dari kerja. Visi adalah sumber inspirasi yang menggerakkan seluruh warga. Visi adalah sumber energy yang menyatukan warga, sumberdaya, dukungan berbagai pihak untuk ...

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