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Digital Marketing Trends to Watch on Indonesia 2019

With a large population, Indonesia holds tremendous potential for local startups and foreign enterprises looking to break into the market. Social media and internet usage rates are rising fast, with one survey recording 143.26 million active internet users in 2017 – a 7.9 percent increase from the previous year. Along with ...

How Influencer Marketing Can Increase Your Brand Awareness

Influencer marketing is a highly effective way of getting your organization's name out. Influencers tend to have devoted fan bases with very specific interests. This means you can easily focus on reaching a small group of people who will then regularly communicate with a far wider target audience. It creates ...

Effectiveness of Word-of-Mouth marketing

Have you ever thought about the best way to market your brand? And have you ever heard of word-of-mouth marketing strategy? Word-of-mouth marketing or WOMM is a promotional strategy done either orally or in written form, online or offline, performed without charge. According to Entrepreneur Media, WOMM is the most ...

Berkomunikasi di Tengah Lesu Ekonomi

Bagaimanapun kondisi perekonomian yang sedang terjadi, konsumen tetap harus makan, minum, beli sabun, dan tetap pergi ke restoran. Konsumen pun tetap berjalan-jalan dan menabung di bank. Ke manakah mereka akan pergi? Tergantung brand yang mana yang paling menarik hati mereka dalam kondisi pelemahan ekonomi ini. Jadi berkomunikasi dalam kondisi ini adalah sangat ...
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