August 2019

Advertising Get Personals

29 August 2019 Advertising

Shared experiences can shape our perception of a product. Our opinion of a product and the enjoyment and value we get from it doesn’t just come from our personal contact with it. How we perceive an iPhone, for example, is influenced by what we know about a brand — in ...

Above The Line Vs Below The Line

27 August 2019 Advertising

Marketing for me has always been about never putting your eggs in one marketing basket, the mix is what it’s all about and finding multiple channels to drive engagement have always proved successful. A strategy where you can monitor results is safer and can justify a marketing spend but is ...

Marketing Research by Data Analysis

21 August 2019 Media

What is Market Research? No matter how good your service is, your product has few chances to succeed without proper market research. It is too dangerous to assume that you already know enough about your target market. Let me tell you the truth “You know nothing, Jon Snow!” So, go perform ...

FORTUNA Mengadakan Pelatihan Digital Branding Untuk UMKM Milenial pengrajin Batik di Pekalongan Agar Batik Semakin Mendunia

19 August 2019 Fortuna, News

● Era digital menawarkan kesempatan yang tak terbatas bagi pelaku UMKM di Indonesia untuk menumbuhkan bisnis dan memasarkannya secara masif ketika dibarengi dengan pengetahuan digital branding. ● Sebagai salah satu grup perusahaan Integrated Business Communication Consultant yang telah 49 tahun berdiri, FORTUNA membagikan kekayaan pengetahuan tentang branding dan pemasaran digital kepada ...

The Future Of Advertising and How To Go Big In 2019

19 August 2019 Advertising

Trend #1: Transparency, Accountability, and Safety Will Rise in Relevance Data collection in advertising has become a hot topic—one that’s wrought with controversy. Facebook has been no stranger to this. After the 2016 election and the continued onslaught of fake news, Facebook took hit after hit of bad PR for their ...

Berbagi Harapan Dengan Aksi, Cadbury Ajak Masyarakat Berbagi Kebaikan untuk Indonesia

15 August 2019 Expert Articles, Newsroom

Jakarta, 15 Agustus 2019 – Mondelez International, perusahaan makanan ringan global ternama melalui produk unggulannya Cadbury, kembali menguatkan komitmen dalam berbagi kebaikan untuk masyarakat Indonesia, kali ini dengan menyelenggarakan kegiatan bertajuk “Berbagi Harapan dengan Aksi”. Bertepatan dengan momen kemerdekaan ke-74, Cadbury ingin menginspirasi masyarakat khususnya generasi muda untuk dapat memaknai hari ...

Kehadiran MyDHL+ Permudah Proses Pengiriman Internasional di Indonesia

15 August 2019 Expert Articles, Newsroom

Jakarta, 14 Agustus 2019 - DHL Express, penyedia layanan pengiriman ekspres Internasional terkemuka di dunia, telah menyelesaikan penyempurnaan dari MyDHL+, sebuah aplikasi pengiriman global terkemuka di Indonesia. Platform ini telah dikembangkan dengan sistem yang lebih mudah digunakan, membawa babak baru pengiriman yang lebih cepat serta mudah untuk proses pengiriman lintas-batas ...

5 Ways to be a Hero With Your Company Media Investment

15 August 2019 Media

Companies invest tremendous time and effort creating “lean” organizations to maximize value for their owners or shareholders, and then leave media value that they’ve already paid for to languish in someone else’s pocket. We regularly see media value left on the table, shrugged off, cast aside by advertisers who do ...

Humor in Advertising: Smart Advertising Choices?

13 August 2019 Advertising

Advertisers almost universally want to be clever in their advertising. Humor is the first thing they go for, after clever word play. Is this a good advertising strategy? The big sin in advertising and marketing is being boring. A market will forgive almost anything else. But a boring sales letter, commercial, ...

Dukung Budaya Literasi, Sinar Mas Land Bantu Sarana Perpustakaan SD dan MI di Sekitar BSD City

09 August 2019 Expert Articles, Newsroom

Sinar Mas Land melalui PT Bumi Serpong Damai (BSD) Tbk, memberikan bantuan pendidikan berupa sarana kelengkapan perpustakaan kepada 10 Sekolah Dasar (SD) dan Madrasah Ibtidaiyah (MI) di wilayah Kabupaten Tangerang dan Kota Tangerang Selatan. Pemberian bantuan ini merupakan salah satu bagian dari program Corporate Social Responsibility (CSR) Sinar Mas Land ...

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