2019 - Fortuna

The Importance of Creativity in Advertising

17 December 2019 Advertising

Ask a professional in the business what the key to success is in advertising, and you’ll most likely get an answer is nothing is more efficient than creative advertising. Creative advertising is more memorable, longer lasting, works with less media spending, and builds a fan community…faster. Creativity is the soul ...

How Technology will Alter the Future of Digital Marketing

10 December 2019 Digital

Digital marketing landscape is changing constantly. That why it’s crucial to always stay ahead of trends and implement the same in time. Metrics used to measure digital marketing and the level of interactivity involved have come to create new opportunities for marketers. Customer experience, functionality, micro-moments, targeted advertising etc. are ...

Creative Approaches to Business Problem Solving

03 December 2019 Advertising

Everything really comes down to solving problems. To be successful and a leader in your field, you not only have to come up with good solutions; you need to be innovative. And that can feel like waiting for lightning to strike. Creativity is applying imagination to address a challenge. Innovation is ...

5 Steps to Effective Media Planning

27 November 2019 Media

In this ever-cluttered marketplace, many advertisers are making a critical mistake. They focus too heavily on budget when developing their campaigns and completely neglect something far more important: their media plan. For your campaigns to be successful and your messages to make the right impact, much thought should be given ...

5 Ways AI is Helping your Marketing and Business Grow

19 November 2019 Digital

Artificial intelligence (AI) is all around us. It’s how Google answers our searches, Amazon recommends products, and Pandora plays another song. For marketers, AI enables scalable growth, drives revenue, and personalizes customer experiences. Savvy marketers are discovering that AI is an exceptionally powerful strategy. It empowers them to excel in ...

How ArtificiaI Intelligence Will Change the Future of Advertising

12 November 2019 Advertising

How will technology continue to change the advertising industry? An exploration of the intersection between advertising, artificial intelligence and creativity. For most of the past decade, digital advertising has advanced considerably, with major corporations spending a majority of their marketing budgets trying to increase their online visibility. And with this, one ...

What Does the Future of PR Look Like?

08 November 2019 Public Relations

Unless you’ve been living under a rock, you will have noticed the media, and subsequently, the PR landscape, is experiencing some pretty dramatic shifts. With the prevalence of technology comes the continuous shift towards digital news sources and the imminent death of print media. In turn, comes the predictable demise of ...

Digital and Technology Innovation for The Future of Digital Marketing

06 November 2019 Digital

The most recent digital marketing trends and advances not only prepare you for any changes within your specific market but help to establish a comprehensive marketing strategy - designed to increase visibility and maximise revenue. Social media platforms, Google and so on are continuously pushing updates to adapt to the ...

Steps to Boost Creativity in Your Business

01 November 2019 Advertising

In the Information Age, winning is not about being bigger, richer, or working harder than the competition. Increasingly, business success today goes to the entrepreneur who can come up with the most creative solutions to pressing problems. However, if you want to succeed, you need as much as possible creative ...

How Digital Communication Has Changed Business

29 October 2019 Digital

Our society, today, is driven by digital technology. Digital has affected all aspects of our personal lives. The common example is how the whole population is glued to the smartphones, apparently unable to do the day-to-day activities without it. And this personal trend has largely changed the way businesses work. Technology ...

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