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5 Steps to Effective Media Planning

Media
In this ever-cluttered marketplace, many advertisers are making a critical mistake. They focus too heavily on budget when developing their campaigns and completely neglect something far more important: their media plan. For your campaigns to be successful and your messages to make the right impact, much thought should be given ...

5 Hot Advertising Trends in 2012 – Review

Advertising
Are you reading this on a mobile device? Perhaps not, but the odds are much better this year than at this point in 2011. That's because Marshall McLuhan was right: The medium has more of an influence than the content it conveys. This year's list of top advertising trends is mostly ...

Belanja Iklan Mobile Indonesia Teratas Di Asia Tenggara

Digital
KOMPAS.com - Tren penerapan mobile marketing oleh para pemegang brand dan praktisi marketing terus meningkat sepanjang tahun 2011 ini. Ini berdasarkan laporan empat bulanan terbaru dari BuzzCity. BuzzCity adalah perusahaan media mobile yang manawarkan akses kepada pemilik brand dan biro iklan ke jaringan iklan global di mobile Internet. Jaringan tersebut terdiri ...
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