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Steps to Boost Creativity in Your Business

Advertising
In the Information Age, winning is not about being bigger, richer, or working harder than the competition. Increasingly, business success today goes to the entrepreneur who can come up with the most creative solutions to pressing problems. However, if you want to succeed, you need as much as possible creative ...

The Importance of Creativity in Advertising Industry

Advertising
Creativity, according to Torrance (1988), is the process of sensing and observing problems, making guesses about the deficiencies (problems), evaluating and testing these guesses or hypotheses, then revising and retesting them, and finally communicating the results. This theory is very well suited to the creative process of ad writing. One ...

Fortune Indonesia Menghadiri Acara AdAsia 2015 di Taipei

Advertising
Fortune Indonesia hadiri rangkaian acara AdAsia 2015 Taipei yang diselenggarakan selama tiga hari, 23-25 November 2015, di Hotel Mariot, Taiwan. Diwakili oleh Aris Boediharjo dan Indira Abidin selaku Direksi, Fortune Indonesia hadir sebagai peserta bersama dengan 49 delegasi Indonesia lainnya yang berasal dari perusahaan pengiklan, perusahaan periklanan, dan perusahaan media. AdAsia ...

Apakah Brand Anda sudah Berhasil Menempel di benak para Konsumen

Media
Jika sebuah alunan musik menjadi sebentuk makanan untuk pengalaman konsumen, maka sesering mungkin mainkan musik tersebut. Maka para ahli marketing dan advertising akan menggubah sebuah nada yang komersil yang dinyanyikan sebuah panduan suara secara terus menerus agar brand tersebut dapat selalu diingat oleh para konsumen. Disamping iklan atau brand campaign ...
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